Stay up to date with our eo:news! Here you’ll find the latest updates from the world of online marketing, fresh insights from industry events and exclusive behind-the-scenes looks at eology. From AI visibility and social media trends to our trade show recaps: you’ll never miss an important development again.
Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news!
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Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh.
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The social media platform Snapchat is expanding its e-commerce functions. In the future, Bitmojis will also be able to wear branded clothing. A specially designed virtual shopping mall is to be integrated into the platform for this purpose.
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You may already know it: Google Ads Editor - a downloadable application where you can manage your Google Ads campaigns. Advertisers often use it because they find it more efficient to manage their ads in the editor rather than through the web interface. So far so good. But now Google announced an update and this new version promises a lot! Click here to find out what.
| 04 min |
Microsoft wants to launch its own free website analytics tool. The name of it: Microsoft Clarity. The tool is supposed to inform you or give you “clarity” about what users are doing on your website and how they interact with it. You want to get more information? Then go along!
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There are new fees: In the UK, Turkey and Austria, a digital tax will be due from 01.11.2020, which Google will pass on one-to-one to its Google Ads customers. Click here to find out what's behind it!
| 04 min |
Until now, you could only manage Facebook and Instagram through Pages Manager or Creator Studio. Now, Facebook has released a Business Suite that houses both platforms and allows for centralized management. Learn all about Facebook's new magaging tool here!
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With the latest update, Google has improved its search algorithm yet again. The technology used is called BERT and is intended to ensure that the search engine understands entire sentences better in the future. Read this article to get everything you need to know about!
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Google Lighthouse advises to add the attribute rel="noopener" to external links. This new attribute seems to be very important for the search engine. Here's why!
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