Social networks are becoming increasingly popular. It is therefore all the more logical to address potential customers there with social ads. But which platforms are there and what do they offer your company? We give you an overview here! ... Continue reading

Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading

A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading

The whole world is smart - smart technology as well as its users - so why not use smart shopping campaigns on Google? In this post, we'll not only show you the pros and cons of this type of campaign, we'll also give you step-by-step instructions on how to create and optimize them. Click your way through! ... Continue reading

Google Alerts is a useful tool that helps you keep up to date with all the topics that interest you. Learn how to use this tool, how to use it correctly and how to get the most out of it here! ... Continue reading

Keyword research is an essential part of search engine optimization. Through suitable, relevant keywords you can increase your visibility on the web. Why this is so and how you should proceed, you can read in this magazine article. ... Continue reading

You've probably heard of Google Analytics. But do you actually know what this tool is used for and how it can benefit you? Click here to read more about it. ... Continue reading

Generating good ideas is not always easy. An important tool to get rid of tunnel vision and gain new insights are creativity techniques. Find the right method for you and/or your team, and let your imagination run wild. ... Continue reading

You don't yet use the option to advertise via the Microsoft network? You're wasting potential! Microsoft Advertising is similar in structure to Google Ads, but there are some differences that make it an important component of your online marketing strategy. Learn more here. ... Continue reading

Learn everything you ever wanted to know about Google Ads. From the historical background to the renaming of the advertising program to the creation and handling of a Google Ads account, everything is included. Expand your knowledge about paid ads in the Google search engine. ... Continue reading

We like to share our knowledge! That's why we always publish whitepapers on exciting online marketing topics and make them available for free. In addition, we facilitate your daily work with useful tools, such as our browser extension or extension for Google Chrome. ... Continue reading