Download our free white paper with the results of our “Content AI study” now. Our eology AI task force describes how our AI content study was conducted and analysed. You will also find learnings and recommendations in this white paper that you can use for yourself and your company.
Despite all the positivity surrounding AI texts, there are still a few final words to ponder: what will happen when the majority of content on the web is created solely by AI? Won’t more and more humanity be lost? And what about the spread of misinformation? This is possible at an alarming speed with the help of AI. We should all bear this in mind when we use chatbots. It is up to us to operate, control and, in case of doubt, even regulate AI.
During the test period from 1 August to 30 September 2023, the eology AI task force tested 134 use cases and thus obtained qualified results on AI text creation. The texts created by the chatbots were evaluated and assessed and rated in comparison to purely human-generated texts.
The term “humanly created” requires a definition that creates clarity. After all, not everyone has the ability (knowledge of the German language, editorial training, etc.) and the talent (affinity and talent for writing) to create high-quality texts. In the case of the eo AI content study, there is also the aspect of SEO knowledge.
For this reason, the AI texts in the eology AI study are compared with texts written by trained SEO editors and evaluated according to the quality standard that eology Content Creation follows for high-quality value-added content with high ranking potential.
The test results serve to prove or disprove the 4 hypotheses on content creation with artificial intelligence. Furthermore, the eology AI task force has derived recommendations for the use of chatbots in SEO text production. They serve companies as guidelines for content creation with the use of AI.
As this is an empirical study based on a limited text corpus with the aim of assessing SEO performance potential, other methods and other test scenarios and use cases may produce different results. The eology AI task force welcomes constructive feedback, professional exchange and discussions.
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