Download our free whitepaper on “Shopping Ads – Google and its alternatives in the spotlight” now. Our Brand & Performance Team shows you which alternatives to Google Shopping exist and how you can successfully use different Shopping Ads for your business.
Our goal is to give you a comprehensive overview of Shopping Ads (Google Shopping, Microsoft, Meta, Pinterest). Through our many years of experience with clients from various industries, we know that there is no one strategy that fits every company and every objective.
In recent years, the shopping process has changed dramatically and, in addition to Google Shopping, social media has played a significant role. With the constant evolution of technologies and online platforms, shopping has evolved from a traditional, physical experience to a digital activity. In the process, social media shopping has become a place to go to find out about products and services, rediscover them, and buy them directly. The ever-increasing use of social networks such as Facebook, Instagram, Pinterest and TikTok allows companies to stand out and be noticed by potential customers with their products and brands. Through targeted advertising, influencer marketing and viral content, companies can reach a wide audience and increase sales of their products. Social media shopping offers benefits not only for advertisers, but also for users. By presenting products in their social environment, they can get inspiration from friends, influencers and others. All it takes is a few clicks to research products, read reviews and get recommendations before making their purchase decision. Linking shopping features to social media platforms allows consumers to buy products directly from their feed without having to leave the platform.
Social media shopping has become a part of modern shopping. Consumers can conveniently and easily shop on their favorite platforms, and businesses get the opportunity to increase their brand awareness and grow their customer base. New features on platforms like Instagram, Facebook and Pinterest are constantly enticing more and more users to buy directly on the platform. Depending on the target group and strategy, different social media channels are suitable for achieving marketing goals.
In order to use social media shopping, a company must meet certain requirements. As a rule, the first step is to create a business profile on the desired platform. Compared to private profiles, business profiles have additional company-specific functions, such as the integration of shopping functions.
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