The whitepaper “Search Engine Optimization for more Web Traffic” published by eology for the Internet World Expo 2019 is aimed at all marketing enthusiasts, but especially at online store operators and e-commerce decision-makers. As an expert in the field of search engine optimization, the online marketing agency from Volkach would like to share its expertise. Authors of the whitepaper are the specialists Dr. Beatrice Eiring, Daniel Frent, Stefanie Niggemann, Ramona Sahlmüller, Axel Scheuering, Kai Spriestersbach, Mario Strack and Daniel Unger.
Contents of the whitepaper
In general, the authors show how site operators get the maximum benefit from their online presence, how to create technically solid sites and how to provide added value for the user. Therefore, it is important to carry out sustainable and long-term search engine optimization with foresight. This includes embedding it into a healthy marketing mix. The whitepaper addresses challenges for site owners and e-commerce decision makers in the area of Search Engine Optimization and offers possible solutions for effective optimization as well as ongoing success. The authors answer how an online presence benefits from SEO as well as which challenges and ranking possibilities exist. They also highlight the opportunities and risks of certain techniques. In addition, the site operator learns what to look out for in SEO.
Overview of the chapters
The topics and chapters of the whitepaper generally deal with on-page and off-page SEO. At the beginning there is the development of a strategy and the research of keywords. Other SEO-relevant points are structured data, automation, pagespeed and the mobile-first index. The authors also address current trend topics such as voice search. Content plays a major role in search engine optimization. Therefore, the whitepaper contains chapters on content in times of RankBrain, content audit and content marketing.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.