The world of online marketing has always been dynamic. New developments, technical adjustments, trends and user behavior support this fast pace. As a result, the roles and weighting of the various online marketing and content channels within the customer journey are also changing. In this white paper, our experts show you how to strengthen your brand with content, ads and influencer marketing.
In this white paper, authors Theresa Brieg, Annika Maroth and Christina Otto take a comprehensive look at social media marketing and show how companies should deal with new developments, technical adjustments, trends and user behavior.
However, using social media as an online marketing channel is more complex than it initially appears. This is because the individual components of social media content, social ads and influencer marketing must be perfectly coordinated. The synergy of these three components is at the heart of a successful social media strategy.
Download the whitepaper here.
eology is an online marketing agency specializing in search engine marketing. With expertise in search engine optimization, brand and performance marketing, content creation, content outreach, social media marketing as well as tracking and analytics, the team of experts supports clients in making their websites or online stores more visible on the web.
Founded in 2010, the team has since grown to over 90 experts. eology has already received numerous certifications and awards for its work. The agency has been awarded the BVDW SEO Quality Certificate and the BVDW SEA Quality Certificate. It is also a Kununu Top Company and one of the TOP 500 Focus Growth Champions 2025. eology has also won the German Agency Award for the sixth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Digital PR is an integral part of online marketing. With this powerful tool, you can ensure that your website stands out in the digital space and attracts visitors. In the whitepaper, the authors discuss the strategies and best practices of digital PR. In the new whitepaper "Digital Networking: PR & Content Strategies for Your Ultimate Offpage Success", the online marketing agency eology shares its experience in this area. ... Continue reading
In February, Google honored the most successful agencies in digital marketing as part of the Google Partners program. eology has received the coveted Premier Partner status. Find out more in the press release. ... Continue reading
In November and December, eology celebrated three times. The online marketing agency from Volkach received the awards as Focus Growth Champion, Top Employer Medium-Sized Businesses and the German Agency Award. Customers as well as employees and applicants get independent confirmation that the agency does excellent work. ... Continue reading
