Latest eology whitepaper: Content as a strategy

“Content as a strategy – high-quality content as the key to online success” – that is the title of the brand-new whitepaper from eology GmbH. The author is Dr. Beatrice Eiring, Head of Content Creation at eology. As an expert in the field of website content, she shares her knowledge with all interested parties. The topic is important for everyone involved in online marketing. But especially for e-commerce decision-makers and online store operators. Because content is a success factor for several goals:

These are precisely the points addressed in the white paper. Beforehand, the author explains why content is such an important success factor. After all, a website is inconceivable without content. She also shows how content becomes a conversion booster. The topic of monitoring, whether in terms of branding or lead generation, is not neglected either.

“Convincing content is perceived quite differently than paid advertising – it is valued by the user and thus binds him to the brand.”

The whitepaper is available for download here.

About eology

eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.

Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.

Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.


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