“Content as a strategy – high-quality content as the key to online success” – that is the title of the brand-new whitepaper from eology GmbH. The author is Dr. Beatrice Eiring, Head of Content Creation at eology. As an expert in the field of website content, she shares her knowledge with all interested parties. The topic is important for everyone involved in online marketing. But especially for e-commerce decision-makers and online store operators. Because content is a success factor for several goals:
These are precisely the points addressed in the white paper. Beforehand, the author explains why content is such an important success factor. After all, a website is inconceivable without content. She also shows how content becomes a conversion booster. The topic of monitoring, whether in terms of branding or lead generation, is not neglected either.
“Convincing content is perceived quite differently than paid advertising – it is valued by the user and thus binds him to the brand.”
The whitepaper is available for download here.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
On August 6, 2020, Judith Gerlach, the Bavarian Minister for Digital Affairs, was a guest at the online marketing agency eology in Volkach. She was accompanied by Barbara Becker, Member of the Bavarian Parliament, Heiko Bäuerlein, Mayor of Volkach, and Marcel Hannweber, Economic Advisor in the District Council. eology is a showcase company in the digital context, which is why the Minister of State took a closer look at the company during her tour across the district. ... Continue reading
eology GmbH, an online marketing agency, is organizing the eoRun, Volkach's first company run, on September 16, 2021. This will be the only company run in the surrounding area that can take place in 2021. The eoRun is primarily designed for teams, but individuals can also participate. A team can consist of a company, school, family, club or organization. The focus of the 7.5 km run is clearly on the sporting and community experience. The patrons are District Administrator Tamara Bischof and Volkach's mayor Heiko Bäuerlein. ... Continue reading
