eology publishes whitepaper “Search Engine Optimization for more Web Traffic”
This whitepaper is aimed at all those interested in marketing, but especially at online store operators and e-commerce decision-makers. ... Continue reading
AI, specifically chatbots like ChatGPT and Google Bard, are already part of digital content creation. Admittedly, the results are linguistically impressive and the time savings are tempting. However, uncertainties still remain: How reliable are the data, figures and facts in the AI texts? Are chatbot texts identifiable? And especially in terms of SEO: How good are the ranking potentials of the texts? Am I perhaps harming my online visibility?
In it, our eo AI task force describes how we conducted and evaluated our AI content study. You will also find lessons learned and recommendations in this white paper that you can use for yourself and your company.
The eo AI task force tested four hypotheses with 134 use cases from digital content practice to gather experience and data on the possible uses in SEO text creation. For the study, the task force used the qualitative empirical research method to collect high-quality data, provide in-depth insights and achieve a comprehensive understanding of the topic.
THE 4 HYPOTHESES:
1. AI does not write better than humans.
2. AI SEO texts are clearly distinguishable from texts written by humans.
3. AI SEO copywriting entails more risks than opportunities.
4. AI will not replace human SEO copywriting.
Download the whitepaper here.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
This whitepaper is aimed at all those interested in marketing, but especially at online store operators and e-commerce decision-makers. ... Continue reading
At eology, there were four reasons to celebrate in the last quarter of 2020. The online marketing agency from Volkach was awarded the following prizes: Bavaria's Best 50, German Agency Award, FOCUS Top Employer Medium-Sized Businesses, FOCUS Growth Champion. Customers and employees now receive independent confirmation: The work of the agency is outstanding. ... Continue reading
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
