Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the reference book “Writing good content – How to produce value-added content that is read and effective” with Springer Gabler Verlag. In it, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. The book is of interest to anyone who creates texts and images for corporate and product communication. It doesn’t matter whether the content is for websites, landing pages, blogs or social media platforms. The book is available now as an e-book and softcover.
Dr. Beatrice Eiring guides the reader step-by-step through the content process: from goal-setting, intent, keyword research to target-group-specific writing style and SEO optimization. Using best practices and tool recommendations, the measures described can be put directly into practice. In her book, the author focuses not only on product and corporate communication, but also on how content is found and, above all, convinces. In addition, the author gives practical tips on the ideal distribution of content.
“Your goal is for your texts to be read and to have an impact. For this, you should play by the rules of the game of the channels in which your content can be found – search engines or social media. After all, the first step to achieving your goal is for your target group to find your texts. […] Step 2: Your content must please. […] The 3rd step to reach your goal is to increase the attention for your content.”
This is what the individual chapters are all about:
Dr. Beatrice Eiring studied German Linguistics and Marketing at the Julius Maximilians University in Würzburg. As early as her doctoral studies, she was concerned with how print media can convey content to different age groups in a simple and comprehensible way, using text and images. At eology, she applies her knowledge of linguistics to the creation of online texts. Together with her content creation team at eology, she develops quality standards for content creation according to the rules of the search engines and social media, as well as content strategies for a wide range of industries. She is also known for various publications in Website Boosting, t3n, Internet World Business Magazine and other online marketing magazines.
Would you like to review the book? Then feel free to contact us, we will provide you with a free review copy in German.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.