RIP Press Release – Part 1: Content Marketing as an alternative

Webinar Recording

Linda Hartung


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The contents in short

Part 1: Alternatives to the classic press release: Content marketing

Nowadays, press releases don’t work as well as they used to. Journalists can draw on a wide range of different sources to get their information. The classic press release distribution list has had its day. In our free webinar series “RIP Press Release – Distributing Content Online”, we address this very issue.

Contents of the 1st part

What is an alternative to the somewhat outdated press release? The answer is content marketing! That’s why part 1 of our webinar series “Alternatives to the classic press release: content marketing” deals, among other things, with planning a content marketing campaign. We show what exactly matters, how marketers find topics and work out a schedule.

Learnings after Part 1

Other parts

The Speaker: Linda Hartung

The face
behind the webinar

Linda Hartung
Linda Hartung

Outreach Expert

Linda Hartung is an Outreach Expert at eology and has many years of experience in content outreach. She has already implemented numerous content marketing campaigns and assisted in their creation. Her clients come from Germany, but also from Europe, which is why she manages various English-language projects.


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