RIP Press Release – Part 2: Effectively Creating a Content Marketing Campaign

Webinar Recording

Linda Hartung


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The contents in short

Part 2: Effective creation of a content marketing campaign

In Part 1 of our webinar series, “RIP Press Release – Distributing Content Online” we showed why the press release has had its day and how companies are using content marketing as an alternative. In part 2, we’ll look at how you can effectively create a content marketing campaign.

Contents of part 2

There is a wide range of possibilities in content marketing. Content that is particularly well distributed includes infographics, e-books, and interactive tools. That’s why Part 2 of our webinar series is all about creating a content marketing campaign effectively. We’ll go over content types, content definition, and landing pages.

What you know after part 2

Other parts

The Speaker: Linda Hartung

The face
behind the webinar

Linda Hartung
Linda Hartung

Outreach Expert

Linda Hartung is an Outreach Expert at eology and has many years of experience in content outreach. She has already implemented numerous content marketing campaigns and assisted in their creation. Her clients come from Germany, but also from Europe, which is why she manages various English-language projects.


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