SEO strategy
Higher visibility for designer menswear
Goals
- Expansion of an information-orientated guide section for BRAUN Hamburg
- Increasing organic visibility and brand awareness as well as building new rankings
A targeted SEO strategy was developed for the niche area in order to drive the expansion of an information-orientated advice section for BRAUN Hamburg.
Our success
ROCK ON.
About 9,500 new rankings
Thanks to the SEO optimizations, around 9,500 new rankings and therefore also the domain visibility of the information-oriented guide were increased enormously.
Over 88,000 clicks
Since the start of the project in mid-2023, a continuous increase in clicks on the story directory has been observed. By September 2024, a total of around 88,000 clicks had already been achieved.
More than 4 million impressions
Launched in mid-2023, the story directory is performing increasingly well. An impressive 4.22 million impressions were achieved by September 2024, which clearly emphasises the increasing reach of the project.
These results could also be your success story. Let’s talk about your project.
Contact directlyOur
measures
At the beginning of the project, an inventory of old stories that had been created independently by the customer in the past was carried out. As part of this, the stories were checked for topicality and relevance. Following the inventory and optimisation of old articles, new story topics were identified, taking into account seasonality, fashion trends, SERPs and the competition.
Detailed SEO briefings were drawn up for content creation, which were implemented by both the client and the eology editorial team. As part of these briefings, a focus keyword was identified for each story. The relevant secondary keywords, relevance-enhancing TF*IDF keywords and user-centred W questions were then defined.
Old articles without relevance were redirected to suitable counterparts using a 301 redirect. A concept for the internal linking of new articles was created to ensure crawling and indexing. In addition, the indexing status and ranking of the articles was continuously monitored after they went live. Non-indexed articles were submitted manually for indexing via the GSC.
Internal links were also defined to promote transactional bounces on sales-relevant landing pages.
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Contact directlyThat’s what our client says
Our collaboration with eology is characterized by the highest level of professionalism and excellent results. The team impresses with its in-depth expertise, strategic approaches, and proactive communication. Thanks to tailor-made solutions and continuous optimization, we have been able to significantly increase our visibility and reach. eology understands our needs and implements them effectively.
Contact directlySee our work for yourself! We look forward to your project.
About BRAUN Hamburg
BRAUN Hamburg is a luxury fashion retailer specialising in exclusive menswear. Founded in 1933, the company is still family-owned today and is now run by Lars Braun, the third generation of the family. The flagship store is located in Mönckebergstraße in Hamburg and has been one of the city’s most exclusive shopping addresses since it opened in 1937.
The company offers a carefully curated selection of designer clothing, shoes and accessories from well-known brands. BRAUN Hamburg attaches great importance to quality, craftsmanship and excellent customer service, which is reflected in the personal shopping advice and in-house tailoring. In addition to its bricks-and-mortar stores, the company also operates a successful online shop that gives fashion enthusiasts worldwide access to its exclusive collections.
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