Just in time for dmexco, the online marketing agency eology presented the whitepaper “Paid Advertising – Your Kick-Start Guide for Google Ads & Co.“. The authors of the whitepaper are the experts around Florian Zink, Head of Paid Advertising at eology. In the whitepaper, they explain what needs to be considered for large-scale projects in the area of paid online advertising.
Important learnings are to create a good foundation (tracking, structure and keyword research), to look for the right tools, to execute the set-up correctly and thoughtfully, but to always question and improve yourself.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.
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The online marketing agency eology used the DMEXCO@home as an opportunity to publish a new white paper. It is entitled "Content as a strategy - high-quality content as the key to online success". The author is Dr. Beatrice Eiring, Head of Content Creation at eology. As an expert in the field of website content, she will share her knowledge with anyone interested. The topic is important for everyone involved in online marketing. But especially for e-commerce decision-makers and online store operators. ... Continue reading
