Just in time for dmexco, the online marketing agency eology presented the whitepaper “Paid Advertising – Your Kick-Start Guide for Google Ads & Co.“. The authors of the whitepaper are the experts around Florian Zink, Head of Paid Advertising at eology. In the whitepaper, they explain what needs to be considered for large-scale projects in the area of paid online advertising.
Important learnings are to create a good foundation (tracking, structure and keyword research), to look for the right tools, to execute the set-up correctly and thoughtfully, but to always question and improve yourself.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.
nterested B2B marketers can now download the whitepaper "B2B Online Marketing - Strategies for more visibility in the digital age". Search marketing is an effective tool that helps companies become visible on the web. In this whitepaper, the online marketing agency eology from Volkach shares its knowledge and experience from a large number of B2B projects. ... Continue reading
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
On August 6, 2020, Judith Gerlach, the Bavarian Minister for Digital Affairs, was a guest at the online marketing agency eology in Volkach. She was accompanied by Barbara Becker, Member of the Bavarian Parliament, Heiko Bäuerlein, Mayor of Volkach, and Marcel Hannweber, Economic Advisor in the District Council. eology is a showcase company in the digital context, which is why the Minister of State took a closer look at the company during her tour across the district. ... Continue reading