Among the numerous online marketing tools, Google Shopping has established itself as the market leader. Nevertheless, it is important for a successful marketing strategy, it is important to think outside the box and explore new channels. In the white paper, the authors examine the platforms Microsoft, Meta and Pinterest in addition to Google Shopping. The white paper is particularly worth reading for marketers in companies who want to reach an even broader target group and further increase performance.
Cover Whitepaper “Shopping Ads – Google and its alternatives in the spotlight”
Before companies blindly place Shopping Ads on Google just because Google is an important player, a clear marketing strategy must be developed. It is important to analyze and understand the company’s goals and its own target group. In the white paper, the authors Sarah Hirsch, Lena Möslein, Teresa Varges and Kai Wenzel therefore show what alternatives there are to Google Shopping and what potential and challenges they entail.
Our intention is to provide you with a comprehensive insight into Shopping ads (Google Shopping, Microsoft, Meta, Pinterest). Due to our many years of experience in working with clients from different industries, we are aware that there is no universally applicable strategy that is equally suitable for every company and every objective.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Since the beginning of March, the free whitepaper "International Link Marketing – The Ace you can play for global SEO Success" is available. It is relevant for all those interested in marketing, especially for online store operators and e-commerce decision-makers. With the help of link marketing, website operators can make their own site better known and increase its visibility on the web. As an expert in the field of content outreach and SEO, the online marketing agency from Volkach shares its knowledge in this whitepaper. Patricia Unfried, Mario Strack and Kai Spriestersbach were involved. ... Continue readingeology publishes whitepaper on international link marketing
Just in time for dmexco, the online marketing agency eology presented the whitepaper "Paid Advertising - Your Kick-Start Guide for Google Ads & Co.". The authors of the whitepaper are the experts around Florian Zink, Head of Paid Advertising at eology. In the whitepaper, they explain what needs to be considered for large-scale projects in the area of paid online advertising. ... Continue readingeology releases Whitepaper „Paid Advertising – Your Kick-Start Guide for Google Ads & Co.“
Using social media as an online marketing channel is more complex than it initially appears. This is because the individual components of social media content, social ads and influencer marketing must be perfectly aligned. The synergy of these three components is at the heart of a successful social media strategy. Find out more here. ... Continue readingNew: Whitepaper Holistic social media strategy
