Among the numerous online marketing tools, Google Shopping has established itself as the market leader. Nevertheless, it is important for a successful marketing strategy, it is important to think outside the box and explore new channels. In the white paper, the authors examine the platforms Microsoft, Meta and Pinterest in addition to Google Shopping. The white paper is particularly worth reading for marketers in companies who want to reach an even broader target group and further increase performance.
Cover Whitepaper “Shopping Ads – Google and its alternatives in the spotlight”
Before companies blindly place Shopping Ads on Google just because Google is an important player, a clear marketing strategy must be developed. It is important to analyze and understand the company’s goals and its own target group. In the white paper, the authors Sarah Hirsch, Lena Möslein, Teresa Varges and Kai Wenzel therefore show what alternatives there are to Google Shopping and what potential and challenges they entail.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
eology GmbH, an online marketing agency, is organizing the eoRun, Volkach's first company run, on September 16, 2021. This will be the only company run in the surrounding area that can take place in 2021. The eoRun is primarily designed for teams, but individuals can also participate. A team can consist of a company, school, family, club or organization. The focus of the 7.5 km run is clearly on the sporting and community experience. The patrons are District Administrator Tamara Bischof and Volkach's mayor Heiko Bäuerlein. ... Continue reading
Using social media as an online marketing channel is more complex than it initially appears. This is because the individual components of social media content, social ads and influencer marketing must be perfectly aligned. The synergy of these three components is at the heart of a successful social media strategy. Find out more here. ... Continue reading
This whitepaper is aimed at all those interested in marketing, but especially at online store operators and e-commerce decision-makers. ... Continue reading
