Among the numerous online marketing tools, Google Shopping has established itself as the market leader. Nevertheless, it is important for a successful marketing strategy, it is important to think outside the box and explore new channels. In the white paper, the authors examine the platforms Microsoft, Meta and Pinterest in addition to Google Shopping. The white paper is particularly worth reading for marketers in companies who want to reach an even broader target group and further increase performance.
Before companies blindly place Shopping Ads on Google just because Google is an important player, a clear marketing strategy must be developed. It is important to analyze and understand the company’s goals and its own target group. In the white paper, the authors Sarah Hirsch, Lena Möslein, Teresa Varges and Kai Wenzel therefore show what alternatives there are to Google Shopping and what potential and challenges they entail.
Our intention is to provide you with a comprehensive insight into Shopping ads (Google Shopping, Microsoft, Meta, Pinterest). Due to our many years of experience in working with clients from different industries, we are aware that there is no universally applicable strategy that is equally suitable for every company and every objective.
Here you can download the whitepaper.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
In November and December, eology celebrated three times. The online marketing agency from Volkach received the awards as Focus Growth Champion, Top Employer Medium-Sized Businesses and the German Agency Award. Customers as well as employees and applicants get independent confirmation that the agency does excellent work. ... Continue reading
It is not easy for a German company to be successful internationally. Online marketing, and search marketing in particular, can help. In the new whitepaper "Get started internationally – Enter new Markets with the Help of Online Marketing", the online marketing agency eology shares its experience in this area. ... Continue reading
