Digital PR is an integral part of online marketing. With this powerful tool, you can ensure that your website stands out in the digital space and attracts visitors. In the whitepaper, the authors go into the strategies and best practices of digital PR. You will learn how you can effectively distribute your high-quality content through digital networking, measure the success of your measures and optimize them to continuously achieve better results.
With this whitepaper, the authors Patricia Unfried, Annika Maroth and Mario Strack are addressing everyone who wants to successfully position their website in the digital space. Whether you are an entrepreneur, a marketing expert or simply interested in the possibilities of digital PR, you will find valuable knowledge and practical guidance to help you achieve your goals.
One thing is certain: as the internet is largely based on backlinks, they will continue to be important in the future. Users share content, companies are linked to, images, videos and other formats will not disappear and outreach and PR measures will also continue to exist for a very long time, as users always want new content, news is created daily and companies will never die out.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
nterested B2B marketers can now download the whitepaper "B2B Online Marketing - Strategies for more visibility in the digital age". Search marketing is an effective tool that helps companies become visible on the web. In this whitepaper, the online marketing agency eology from Volkach shares its knowledge and experience from a large number of B2B projects. ... Continue reading
Just in time for dmexco, the online marketing agency eology presented the whitepaper "Paid Advertising - Your Kick-Start Guide for Google Ads & Co.". The authors of the whitepaper are the experts around Florian Zink, Head of Paid Advertising at eology. In the whitepaper, they explain what needs to be considered for large-scale projects in the area of paid online advertising. ... Continue reading