eo:news

ChatGPT is taking the next step by integrating ads directly into the conversation. We’ll show you the opportunities and risks this new development presents and how ads impact revenue. ... Continue readingThe first ads in ChatGPT demonstrate the potential of new ad formats

SMX Munich 2026 took place at the International Congress Center Munich (ICM) and once again brought numerous international speakers to the stage. This year's focus was primarily on AI search, brand visibility, new SEO strategies, and the future of marketing KPIs. Here is a summary of our highlights. ... Continue readingSMX 2026 Recap: The most important SEO, AI, and marketing insights from the conference

On May 5 and 6, 2026, it will be that time again: The OMR Festival in Hamburg brings together the international digital and marketing industry. We will be there with a team of experts to share our knowledge about AI visibility. Learn more here. ... Continue readingAI sees everything. Does it see you too?

Google has rolled out a new display of source links in AI Overviews & AI Mode in its search functions, which is intended to improve the user experience and increase traffic to external sites again. Find out what's changing now! ... Continue readingGoogle improves the visibility of links in AI results

What content do ChatGPT and other AI models really use as sources? A Blinq analysis of 70,000 LLM responses provides concrete figures—and shows how you can specifically increase your visibility in AI systems. ... Continue reading70,000 AI responses checked – What the Blinq analysis reveals about visibility in ChatGPT & Co.

Google plans to implement a new opt-out option for AI-powered features such as AI Overviews and AI Mode in Google Search. Learn more about it here. ... Continue readingGoogle introduces opt-out option for AI features

ChatGPT is facing a fundamental change: OpenAI plans to display ads directly in the chat in the future. Find out what's behind the plans, what the ads will look like, and what alternatives there are for ad-free chatting. ... Continue readingChatGPT will introduce advertising in the future—what does this mean for users?

Agentic commerce is a new buzzword that is currently defining the future of online retail. It is based on a principle whereby AI agents independently take over purchasing processes for you - from product searches and price comparisons to completing purchases. Learn more. ... Continue readingAgentic Commerce: AI takes over shopping – Google & Co. launch with open standard

We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue readingPaid Advertising Trends

Google has officially completed the December 2025 Core Update. The rollout ran from December 11 to 29 and caused significant ranking fluctuations in many industries. ... Continue readingGoogle Core Update December 2025 is complete – rollout took 18 days

Want to know now what you need to prepare for in e-commerce in 2026? Learn more about the latest developments and trends in e-commerce in 2026 here. ... Continue readingThese trends will influence the future of e-commerce

The rapid development of AI is continuously revolutionizing a variety of industries and aspects of our daily lives. We have summarized the AI trends for 2025. ... Continue readingArtificial intelligence: The hottest trends you can’t afford to miss