Display & Social Ads
Traffic und Sales
The opportunity to work with a global brand like Wilson sounded very interesting from the first moment. Due to our strong affinity to the sport of tennis, the collaboration was also exciting on a personal level. The exchange with the contacts, both in Germany and globally, also enriched the project.
As a long-time tennis player, the campaign with Wilson was particularly appealing to me. Above all, it gave me the opportunity to contribute my own experience regarding user behavior within the industry in order to further improve the campaign’s performance. High-quality image and video material for creatives and smooth coordination with the client enabled us to establish an effective media mix for the market launch of the new racket.
Our success
ROCK ON.
151% more impressions compared to the forecast
Targeted advertising measures lowered the CPM and thus generated more reach for the campaigns.
42.8% more traffic
More reach and engaging creatives with gripping wording drove more users to the landing page.
110% more conversions (sales)
The combination of targeting (prospecting and remarketing) and the cross-channel approach enabled a significant increase in the forecast conversion rate. The number of conversions was therefore significantly higher compared to the forecast.
These results could also be your success story. Let’s talk about your project.
Contact directlyUnsere
Maßnahmen
As a kick-off of the project, in addition to an extensive strategic planning of the advertising measures, a detailed analysis of the online shop took place. From this, additional valuable measures and recommendations for action to optimize the customer journey could be identified. Coupled with the targeted campaign strategy, a good basic framework could be laid before the launch.
From the planned market placement and the USPs of the new racket, the first indications of the target group to be reached already emerged. Depending on the KPI (traffic and sales) a combination of prospecting and retargeting measures was essential. Through prospecting, interested new customers were reached and through targeted retargeting animated to purchases. In the strategic alignment, the use of synergies between social and programmatic display ads was also important.This enabled us to successfully implement a cross-channel approach.
Creatives are taking on an increasingly important role in the performance of social media ads. For this reason, special attention was paid to this in the campaign management. Depending on the campaign goal and the characteristics of the target groups, individual suggestions for the content of the creatives were given. A good mix of different formats both in social media and in the display area was elementary for the campaign success. Creatives for the display area were produced directly via eology.
During the campaign period, learnings were constantly shared and optimization measures were carried out in close exchange with the client. These included, for example, the targeted budget allocation, the exchange and testing of creatives and the adaptation of target groups. After completion of the advertising measures, a detailed final reporting was prepared with all relevant KPIs, learnings, and recommendations for action for future campaigns.
Start your next step toward success with us!
Contact directlyThat’s what our client says
eology made a very serious impression throughout the entire project and provided the Wilson brand with the best possible advice. We were also able to rely on the team we put together at all times and even last-minute changes were always carefully implemented. The know-how was noticeable from the first conversation and communication via email or calls ran smoothly. We look forward to future projects with eology.
Contact directlySee our work for yourself! We look forward to your project.
About Wilson
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturers of high-performance sports equipment, apparel and accessories.
Wilson is an international leader in performance tennis, using player insights to develop products that take the innovation of tennis equipment to a new level. In doing so, market leader Wilson enables athletes at every level to perform at their best.
