Content strategy
Targeted reusable content for Lexware
This case shows wonderfully that it is not only important to continuously create new, high-quality content, but also to regularly review existing website content and keep it up to date by reacting quickly to possible changes in the Google SERPs, among other things. It also motivates me to see that our cross-departmental SEO, content and outreach strategy has not only enabled us to achieve the targets set by Lexware, but even exceed them. The SI and traffic figures continue to develop positively and speak for themselves.
Our success
ROCK ON.
Visibility index increased
The target of a visibility score of 8 was successfully exceeded by 31 March 2023. In mid-December 2023, the visibility index was even increased to > 18.
330 new texts
For new rankings, the focus was on the creation of SEO-optimised pages that are geared towards high-volume search focus keywords and provide user-oriented, value-added content suitable for the Lexware target group.
322 optimized texts
In order to increase the performance of existing content pages, SEO optimisation was carried out with regard to text and keywords. The aim was to boost the rankings of important keywords into the top 10.
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measures
By carrying out keyword potential analyses based on content gaps, content, competitor and SERPs analyses as well as ranking checks, a content plan and the roadmap for text creation were defined. The aim was to achieve top rankings with defined keywords.
To increase the CTR, the title tags and meta description of the existing content were checked and revised as part of the content strategy.
A successive development of new pages (on lexware.de and shop.lexware.de) for relevant keywords with high search volume potential was pursued on the basis of GAP, SEO and content analyses.
With regular content optimizations and content hygiene tasks, which resulted from the monitoring and reporting set up, the existing content was examined with regard to SEO.
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Contact directlyThat’s what our client says
We have been working successfully with the Content Creation Team for years. We no longer see Julia and her team at Content-eos as mere service providers, but as an integral part of our own team. Processes, communication, timely delivery of orders, quality of work, creative input—everything runs at the level we desire. That’s exactly why all our projects are so successful.
Contact directlySee our work for yourself! We look forward to your project.
About Lexware
Lexware is a German provider of commercial software solutions aimed at the self-employed, freelancers and small and medium-sized enterprises (SMEs). The company was founded in 1989 in Freiburg im Breisgau and is part of the Haufe Group under the name Haufe-Lexware GmbH & Co. KG.
Lexware offers a wide range of solutions covering accounting, order processing, merchandise management and payroll accounting and aims to support SMEs, start-ups and those who want to become one.
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