Judith Gerlach, Bavarian Minister for Digital Affairs, visits eology

On August 6, 2020, Judith Gerlach, Bavaria’s Minister of State for Digital Affairs, visited the online marketing agency eology in Volkach. She was accompanied by Barbara Becker, a member of the Bavarian State Parliament; Heiko Bäuerlein, the mayor of Volkach; and Marcel Hannweber, the district council’s economic affairs officer. eology is a leading company in the digital sector, which is why the Minister of State took a closer look at the company during her tour of the district.

At eology GmbH, Judith Gerlach learned how the company helps clients increase their visibility in search engines. Whether in the B2B or B2C sector, the first step before purchasing a product or service is usually a Google search. That is why the agency develops customized strategies to position clients as high as possible in search results. To achieve this, the company creates search engine optimized content, runs ads across various networks, provides technical optimization consulting, and conducts online public relations. Using a client case study, attendees gained concrete insights into the agency’s work.

Toward the end, everyone had the opportunity to experience the search engine agency’s expertise firsthand. During a quick check, the personal websites of the State Minister and the State Parliament member were examined in detail. To wrap things up, the Minister of State, the State Parliament member, and the mayor were put to the test once again. In an interactive workshop, the three developed terms they would like to be found for in search engines. This yielded keywords such as “Digital Bavaria,” “Care and Health,” and “Citizen-Mayor.”

But topics beyond digitalization were also discussed. Volkach is a town that benefits primarily from tourism. As one of the few companies in Volkach not reliant on this sector, infrastructure is particularly important to eology. This includes not only good connections to public transportation but also the expansion of the fiber-optic network. At first glance, Volkach may not seem like the most obvious location for an online marketing agency. However, due to its proximity to the University of Applied Sciences in Würzburg, which offers a degree program in e-commerce, there is a large pool of skilled professionals in this field. To retain these employees long-term—and thereby also keep them in Volkach—eology offers a range of employee benefits. These include, for example, a free vegetarian/vegan lunch, regular employee events, professional development opportunities, and Jobrad bike leasing.

About eology

eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.

Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.