eologyPressNew: Whitepaper on International Online Marketing
Being successful internationally as a German company is not that easy. That’s why the team at online marketing agency eology has dedicated a new whitepaper to this very topic. It is called “Get started internationally – Enter new Markets with the Help of Online Marketing”. The authors share the agency’s many years of search marketing experience from various countries and their knowledge with interested parties. The whitepaper is especially worth reading for marketers in companies that are also active internationally or want to be in the future.
Anyone who operates a promising German website should think about becoming active abroad as well. After all, expansion brings several advantages, such as increased sales, an expansion of the business and cooperation partner portfolio, and much more. In order to reach the target group internationally and to gain awareness, search marketing is the means of choice. In the whitepaper, authors Ann-Kathrin Grottke and Vera Scheuering therefore show how to place international ads and how to achieve good rankings with the help of the right SEO strategy. They also address the topic of global content and content marketing.
All your online and search marketing measures must be coordinated and engage with each other in order to become successful internationally. For instance, the best search engine optimization is useless if your content is translated half-heartedly. At best, you start with ads in order to gain a foothold in the target country. After that, you should start with the website optimization, so that you also become visible organically. However, it should be clear to you that international SEO is a labor-intensive and time-consuming endeavor. However: Those who want to be successful and present internationally need to optimize for all markets and nations.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 90 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.
In November and December, eology celebrated three times. The online marketing agency from Volkach received the awards as Focus Growth Champion, Top Employer Medium-Sized Businesses and the German Agency Award. Customers as well as employees and applicants get independent confirmation that the agency does excellent work. ... Continue reading
At eology, there were four reasons to celebrate in the last quarter of 2020. The online marketing agency from Volkach was awarded the following prizes: Bavaria's Best 50, German Agency Award, FOCUS Top Employer Medium-Sized Businesses, FOCUS Growth Champion. Customers and employees now receive independent confirmation: The work of the agency is outstanding. ... Continue reading
The online marketing agency eology used the [email protected] as an opportunity to publish a new white paper. It is entitled "Content as a strategy - high-quality content as the key to online success". The author is Dr. Beatrice Eiring, Head of Content Creation at eology. As an expert in the field of website content, she will share her knowledge with anyone interested. The topic is important for everyone involved in online marketing. But especially for e-commerce decision-makers and online store operators. ... Continue reading