Being successful internationally as a German company is not that easy. That’s why the team at online marketing agency eology has dedicated a new whitepaper to this very topic. It is called “Get started internationally – Enter new Markets with the Help of Online Marketing”. The authors share the agency’s many years of search marketing experience from various countries and their knowledge with interested parties. The whitepaper is especially worth reading for marketers in companies that are also active internationally or want to be in the future.
Anyone who operates a promising German website should think about becoming active abroad as well. After all, expansion brings several advantages, such as increased sales, an expansion of the business and cooperation partner portfolio, and much more. In order to reach the target group internationally and to gain awareness, search marketing is the means of choice. In the whitepaper, authors Ann-Kathrin Grottke and Vera Scheuering therefore show how to place international ads and how to achieve good rankings with the help of the right SEO strategy. They also address the topic of global content and content marketing.
All your online and search marketing measures must be coordinated and engage with each other in order to become successful internationally. For instance, the best search engine optimization is useless if your content is translated half-heartedly. At best, you start with ads in order to gain a foothold in the target country. After that, you should start with the website optimization, so that you also become visible organically. However, it should be clear to you that international SEO is a labor-intensive and time-consuming endeavor. However: Those who want to be successful and present internationally need to optimize for all markets and nations.
Here you can download the whitepaper.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 90 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
ward, FOCUS Top Employer for SMEs and FOCUS Growth Champion. All three awards once again show that the work with and at eology is outstanding. This has been confirmed repeatedly and independently by a number of different authorities. ... Continue reading
In March, the online marketing agency eology founded the 100% subsidiary and Amazon agency eomazy. In day-to-day business, it has become apparent that eology's e-commerce customers want to open up new markets and face very specific challenges in doing this. That is why the employees of the new Amazon agency help customers to enter new markets with the help of Amazon. They provide strategic advice, handle communication with Amazon and help to increase conversions. ... Continue reading
