Instagram offers new insights for more reach from Reels

Instagram is testing a feature that helps users understand why certain reels perform better than others. With this feature, Instagram provides targeted insights and practical tips directly in the feed to help users maximise their reach in reels. The network is particularly targeting creators and marketers who want to optimise their content strategies.

Insights directly on the screen: more clarity for creators

In selected markets, Instagram is now displaying on-screen tips directly in the app to help creators identify which elements of their reels are particularly effective. This feature is initially being rolled out as a test phase. It provides creators with specific, real-time insights into why their reels are performing better or worse. Examples of such insights could include the following factors:

• Optimal posting times: Tips on when the target group is most active.
• Content format and trends: tips on popular music, filters and styles that resonate with the target audience.
• Audience engagement: information on how well the reel is received by the desired target audience.

Screenshots show that tips on the reach of the reel can be seen next to the light bulb
Source: Treads oncescuradu

Benefits for marketers and creators

This feature could prove to be a valuable tool for marketers who are pursuing a data-based content strategy on Instagram. With the new on-screen tips, creators can

• identify performance factors: Which type of content is particularly well received by the target group?
• Implement real optimisation tips: Insights provide direct suggestions for adapting the content.
• Optimise for specific target groups: This ensures that content is better aligned with the interests and needs of the target group.

By testing this feature, Instagram is setting a new standard for platforms that enable data-driven decisions. Especially for marketers and companies, this could mean that campaigns and content can be tailored to the expectations of the community, thereby sustainably increasing the reach of the brand.