SEO Consulting

In order to be able to identify the SEO potential for various topics, we conducted an extensive analysis with the goal of finding interesting and SEO-rentable topic potentials for the blog. In the process, the SERPs were scanned for many school topics. Existing magazines, blogs and guidebooks gave us an initial overview of the topic area “school”. Afterwards, topic clusters were formed. The topics were prioritized and sorted by seasonal relevance. An editorial plan was created with the goal of taking a post live every two weeks.

In the second step, keywords were researched for the various topics. Here we worked with the Google Keyword Planner and Sistrix. Related search queries and Google Suggest were also a great help. Afterwards, we determined the average monthly search volumes for the keywords and prioritized the researched keywords. In the end, we had an SEO-relevant main and important secondary keywords for each topic. With a TF*IDF analysis, we enriched the keyword set with further relevance-increasing keywords in order to be able to write user-friendly and SEO-optimized content later on.

Based on the defined main and secondary keywords from the keyword research, SEO-optimized and user-friendly content was created for all relevant landing pages and integrated on the website.

From the content, additional internal links were set to suitable other blog topics. In this way, we were able to kill two birds with one stone: improving the keyword set and realizing additional ranking potential through SEO content and, at the same time, targeted distribution of link juice to relevant landing pages within the blog. In addition to continuous text, we also worked specifically – when appropriate – with tables and graphics to present the content as appealing as possible to the user. Appropriate images are also present in each of the blog posts. In addition, SEO-optimized meta data was stored for each blog post. We were able to achieve a further SEO boost through backlinks to selected blog articles. This has once again clearly shown in practice how important OffPage SEO is!

As more and more blog articles went live on the site over time, we decided to implement a dedicated blog navigation. Once the user is in the blog section, they will now find a navigation on the left side with different top and sub categories. This makes it easier for the user to navigate through different sections. Additionally, we managed to place more internal links this way. On the domain itself, the blog was internally linked above the main navigation and again on the homepage in the footer. The latest blog articles are also teased on the home page and thus receive additional link juice.