Content Seeding

In order for the distribution of content, i.e. seeding, and the collection of backlinks to work well later on, it is important that the content created is unique and of high quality. Before that, however, an exciting topic must first be found, which does not yet exist in the form and appeals to a broad target group. Because otherwise there are problems with seeding and the content is not linked. For this we have made a content marketing workshop at Josera, here it is about using creativity techniques such as brainstorming, brainwriting, etc. to find a suitable topic. When choosing a topic, it is important not to focus too much on your own target group, but at best to have personas of the customers available with their hobbies and interests, so that the topic can also move here.

With Josera the emotional and durably highly up-to-date topic “toxic bait” was selected and worked out as eBook, by which the topic is comprehensively treated. For the expertise, partners such as PETA, the dog trainer Holger Schüler and the veterinarian Rolf F. Herzel were taken on board.

Also important for seeding is the landing page. Here, the content should be briefly summarized and the experts listed. In addition, it is important for seeding that the eBook can be downloaded free of charge and without giving any data. Because otherwise the webmasters are usually not willing to set a link.

Now that you’ve worked on a hot, unique topic, all you have to do is let webmasters know about it (here it doesn’t matter if it’s an eBook, an infographic, a tool, etc.).

In order to organize the seeding, one uses at best a project management tool, in which each participant gets his task assigned and everyone knows his tasks.

• Collect link sources: Research potential link givers through Google Alerts, Google Search, Sistrix, ahrefs, etc.
• Evaluate link providers: Review potential link providers to ensure high quality.
• Link building: Contacting the webmasters, preferably by phone.
• Link check: After online placement integration of the link check.
• Linkmanagement: Monitoring of the built links (best via a link management tool).
• Controlling: Checking whether traffic is also generated via the link.

Already with the selection of the topic of the content marketing campaign, the cornerstone for the success of the seeding is laid. With the choice of the right topic and proactive dissemination of the content, it is possible to build very high-quality backlinks, but also to generate traffic and attention.