Content production

What do today’s fashionistas want? Inspiration! Fashion is an emotional topic that is difficult to convey with the help of text. Instead, it lives through images that depict the garments in combination with each other and in certain situations. This increases the incentive to buy, as users can better imagine the product. At the same time, identification opportunities for the target group are provided by the scenes depicted and the models. Image-heavy content pages on fashion topics, which show the products in outfits, are the right answer here. In close coordination with the client, we create the pages for the “inspiration” section by providing the descriptive texts for the outfits.

With the theme pages, however, ranking potentials can be used very well at the same time. Because at mister-lady.com the assortment changes quickly, so that it is not worthwhile to build a separate store page for each category.

Many categories would then be seasonally empty for a while or filled with very few products. With the theme pages, you can still achieve rankings for these product categories. Therefore, we first define keyword sets for the fashion themes, which serve as the basis for the text creation. When describing the outfits, the defined keywords flow into the texts. Each inspiration page also receives its own keyword-optimized meta data. However, the content pages are not only used for SEO, but also for mister-lady.com’s social media activities and newsletter.

The inspiration area at mister-lady.com has also offered to the Corona crisis the possibility to quickly and easily bring special content on this topic online for the target group. A theme page was created with Leisurewear, which flanked the brand’s #StayAtHome campaign on social media.