In October 2024, 50 product categories for DEPOT had to be fully optimised according to our SEO standards within a very short time frame. Many of the identified pages related to seasonal product categories such as autumn and Christmas decorations, which only generate high search volumes for limited periods of time. In order to fully exploit the potential, it was essential to generate the content as quickly as possible while maintaining our usual high quality standards.
Thanks to precise content measures and innovative AI technology, we were able to achieve this goal in a very short time.
As part of our Content AI Study, we have already identified the potential of AI text generation. The collaboration between DEPOT and eology has now confirmed the practical benefits of website text creation with AI support. A tailor-made Custom GPT not only speeds up text creation, but also delivers high-quality results thanks to human guidance and control.
Within four weeks, we achieved a significant improvement in rankings for relevant search terms in the majority of the 50 product categories. Over the four-month project period, a total of 53% of keyword rankings were improved.
A total of around 150 keywords rank in the top 10, which corresponds to 46% of all keywords. DEPOT was delighted with the rapid implementation and the positive effects on its online presence.
By using AI, we achieved significant time savings in text creation – without compromising on text quality.
In close consultation with DEPOT, we decided to use AI support for content creation – more specifically, a custom GPT (ChatGPT-4o). This was tailored precisely to DEPOT’s target groups and included the following project instructions:
After a successful trial run, we got started on creating the content. Working closely with DEPOT, we used AI to create high-quality content for all 50 URLs – and we did it really fast. The texts were exactly right for the target audience and offered creative ideas for decoration, design and DIY.
This shows how impressive results can be achieved by combining SEO expertise and AI technology. With targeted measures and fast, efficient communication, we were able to support DEPOT in increasing its digital visibility and strengthening its position as a source of inspiration for home and decoration ideas.
We really enjoyed working with eology and it was super productive! Thanks a lot. 😊 Hopefully, there’ll be a good chance to work together again next year – we’d love to.
The DEPOT brand belongs to Gries Deco Company GmbH, a well-known retailer of home accessories, furniture, and decorative items. It is known for its diverse range of stylish home accessories, furniture, and decorative items that regularly reflect current trends.
As a popular destination for creative and modern interior design ideas, DEPOT has secured a firm place in the retail sector and established itself among customers through innovative product presentations.
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