 | Targeted content placement in AI search More mentions. More impressions. Best position. How targeted content placement sustainably increased BENKERT BÄNKE’s visibility in generative AI systems. … Continue reading |
Stories that
tell of success
Our success depends on your success.
Our use case studies speak for themselves, take a look.
Our use case studies speak for themselves, take a look.
 | Improving discoverability in the LLMs Increasing Visibility in LLMs: The strategic integration of Connox into AI-relevant content led to a significant increase in brand visibility within generative search systems. Learn more about the measures taken and the results achieved here. … Continue reading |
 | SEO strategy More than 4 million impressions in the story directory. Find out how we achieved this for BRAUN Hamburg through SEO here. … Continue reading |
What is AI Visibility Monitoring
AI Visibility Monitoring is the continuous measurement of how visible your brand is for relevant prompts in AI search systems – in ChatGPT, Google AI Overviews (AIO), Gemini, and, on request, Copilot, Claude, and Perplexity. It captures mentions, citations, sources, position, and sentiment within AI answers.
Unlike classic rank tracking, it’s not about positions in the ten blue links, but about whether your brand appears within the AI answer itself. Answers from large language models vary greatly depending on the user, the wording, and the context. Continuous monitoring across all relevant AI platforms therefore delivers reliability instead of snapshots and forms the strategic data foundation for all further GEO and LLMO measures.
Why rank tracking is no longer enough
Classic rank tracking
Position in the 10 blue links
- Measures only rankings in organic search
- One fixed results list per keyword
- Blind to mentions & citations in AI answers
- No signal of how the brand is perceived
AI Visibility Monitoring
Presence in the AI answer
- Visibility for relevant prompts in ChatGPT, AIO, Gemini, Copilot & co.
- Accounts for the variability of AI answers & query fan-out
- Measures mentions, citations, and cited sources
- Captures sentiment: how your brand is portrayed
The KPIs of your AI visibility
Share of Voice
Your share of all relevant mentions on a topic, in direct comparison with your competitors.
Share of Model
How present your brand is across the AI models covered: your share of the answer space.
Visibility
Your overall visibility across all prompts and AI answers.
Sentiment
The tone in which, and how positively, your brand is portrayed in AI answers.
Position
The position rating shows where within the AI answer your brand or source appears.
Your edge in AI search
Early warning system
If your brand loses ground in AI answers, you’ll notice immediately and can take countermeasures before it costs you revenue.
Competitor comparison
See in black and white how visible you are compared to your competitors, across all AI platforms covered.
Proof of impact
Demonstrate the effect of your content & brand measures as a basis for content optimization and brand building for greater AI visibility.
Who is AI Visibility Monitoring for?
AI Visibility Monitoring adapts to your needs, from mid-sized companies to large corporations and across every industry. We tailor the monitoring to your topics, target audiences, and funnel steps, so that from the very start you get a robust data foundation tailored to your business and can expand the scope together with us at any time.
What comes after the monitoring.
The monitoring shows where your brand stands in AI answers. Depending on what the LLM answers reveal, we derive concrete measures, bundled into three specialized follow-up services.
Content optimization & creation
Sharpen existing content so that it is used and cited more reliably in AI answers, and build new content specifically for the prompts & topics where your brand is still missing.
To Content Creation
Technical LLM optimization
We make sure your pages are machine-readable and available to AI chatbots, from clean structure, schema markup, and crawlability to the technical delivery of your content to LLMs.
To SEO & GEO
Brand building
Actively strengthen mentions and citations of your brand in relevant, frequently cited sources, and steer how your brand is portrayed and rated in AI answers (sentiment).
To Brand Marketing
FAQ: AI Visibility Monitoring Agency
What is AI Visibility Monitoring?
AI Visibility Monitoring is the continuous measurement of how visible your brand is for relevant prompts in AI search systems such as ChatGPT, Google AI Overviews, Gemini, Copilot, Claude, and Perplexity. It captures mentions, citations, sources, position, and sentiment within AI answers, providing the data foundation for all further GEO and LLMO measures.
How does AI Visibility Monitoring differ from classic rank tracking?
Classic rank tracking measures positions in the organic search results. AI Visibility Monitoring, by contrast, measures whether and how your brand is mentioned, cited, and rated within the AI answer itself. It accounts for the variability of AI answers and the query fan-out, which classic rankings do not reflect.
Which AI systems and KPIs does the monitoring measure?
By default, we cover ChatGPT, Google AI Overviews (AIO), and Gemini, with Copilot, Claude, and Perplexity added on request. We track five metrics: Share of Voice, Share of Model, Visibility, Sentiment, and Position, each compared with your competitors.
How does reporting work and who has access to the dashboard?
Your individually defined promptset is queried daily via Peec AI. You get an individual dashboard with direct access via Peec and/or MCP. Reporting is provided via Data Studio (Looker) or MCP, and we agree on frequency and format with you individually. Based on the insights, we derive suitable follow-up services such as content optimization, technical LLM optimization, and brand building.
How does the monitoring differ from the AI Search Audit?
An AI Search Audit is a one-time analysis of your AI visibility on a specific date. The monitoring measures the same metrics continuously, making developments, shifts among competitors, and the impact of your measures visible over time. The two complement each other: the audit provides the starting point, the monitoring the ongoing management.
How much does AI Visibility Monitoring cost?
The costs depend on the scope, in particular the number of prompts and topic clusters, the AI systems covered, and the reporting you need. That’s why we prepare an individual offer for you. In the initial consultation, we clarify goals and scope and then give you a concrete price.
Still have questions? Tell us what’s on your mind! In an initial consultation, we’ll work out together where you stand and what will move you forward.
Contact directly
Our awards
in the spotlight
At eology we have high standards for the quality of our work! We always try to achieve the best for you, and we are fully committed to this every day. To make these quality standards visible to everyone, we are happy to have our work audited by independent institutions.
Happy
Faces
We are happy because our customers are happy. Because our ultimate goal is to be a long-term partner in order to achieve the best results together.
Christine Detzkeit Management Ambiente Direct GmbH
eology is not only a valuable sparring partner for us when it comes to SEO, but also delivers creative and profound content concepts that bring us significantly forward.
Isabelle Kronier Online Marketing Soehnle – Leifheit AG
We are happy to have found in eology a strong strategic partner for the increasingly complex digital requirements for website performance. Their detailed explanations of the implemented SEO measures are very helpful for us.
Michael Bayerlein Head of E-Commerce mister*lady GmbH
For years, eology has supported us in all SEO areas. The coordination and implementation of the measures always works flawlessly and today we are more visible on the net than ever before!
Sophia Krapf Management Assistant / Marketing BENKERT BÄNKE
Since 2023, we have consistently benefited positively from our collaboration with eology in SEO, SEA and outreach. With the right view for our company and our target group, we are developing our SEO goals sustainably with healthy growth.
Annika Knapp Online Marketing Managerin Rajapack GmbH
SEA, SEO, content, outreach – with eology, we not only have a reliable all-rounder at our side, but also a sparring partner with pace and depth.
AI Visibility Monitoring
Strategy
Expert
A dashboard alone doesn’t make a strategy. That’s why every monitoring project at eology is backed by a team that reads, understands, and translates the numbers for you. Whether your visibility rises, a competitor is suddenly cited more often, or the sentiment shifts: we spot these developments early and ask what’s behind them. Is it new sources, changed content, or a model update? These answers lead to concrete recommendations tailored to your business model and goals. So you don’t just know where your brand stands in ChatGPT, Gemini & co., but also which next step is really worth taking.
Lena Kapp Head of SEO
A true SEO expert, Lena leads the team. Her eye for detail and trends stays sharp even in a constantly evolving search engine landscape, keeping you and her colleagues supplied with fresh ideas.
