Improving discoverability in the LLMs
Strategic brand placements increase visibility in generative AI systems
This case study shows that targeted content placements can not only strengthen traditional brand perception but also sustainably increase visibility within generative AI systems. By integrating content into trusted sources, the likelihood of being considered a relevant recommendation in AI-generated responses increases.
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8,142 million impressions
Brand visibility increased by 4,747 million additional impressions. Overall visibility in the monitored AI systems increased by 11.3 percentage points and stood at 23.6% over the approximately 3-month observation period.
More AI Citations & Brand Mentions
The number of citations of Connox within the analyzed AI systems increased by 2,049 citations. In addition, brand mentions grew by 590 additional mentions during the period under review.
Over 600 times the articles were displayed
The articles identified in advance were displayed 682 times in responses and recommendations during the observation period and across the relevant AI platforms.
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measures
Initially, 1,055 relevant articles were analyzed that are already used as sources for answers in leading AI systems. The goal was to identify relevant publishers, specialized portals, and high-authority content environments.
We then reached out specifically to trusted publishers. Through editorial coordination, the Connox brand was integrated into existing content in a thematically appropriate and natural way to ensure long-term positioning.
The placed mentions were implemented in such a way that they are easily interpretable by generative search systems and can be used as trustworthy recommendations. This increased the likelihood that Connox would be considered a relevant brand in AI-generated responses.
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Contact directlyAbout Connox
Connox is an online store for high-quality home design and stylish interior design ideas. From a selection of over 34,000 design products, Connox curates the most exciting creations by international designers.
Based in Hanover, the company sells exclusively original pieces that stand out for their impeccable design, sustainability, and quality.
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