GEO Audit
Agency

How visible is your brand in ChatGPT, Google AI Overviews, Perplexity & Co.?
Classic rankings only show half the truth. With the GEO Audit, we use data to check how your brand is recognized, mentioned, and recommended in generative search systems. You’ll find out where your weak points lie and which optimization potentials offer the biggest leverage for your visibility.

AI ROCKS

Anyone who wants to be visible needs to understand AI. Check out our expertise in the new SearchGPT whitepaper.

Stories that
tell of success

Our success depends on your success.
Our use case studies speak for themselves, take a look.
Improving discoverability in the LLMs Improving discoverability in the LLMs

Increasing Visibility in LLMs: The strategic integration of Connox into AI-relevant content led to a significant increase in brand visibility within generative search systems. Learn more about the measures taken and the results achieved here. … Continue reading

SEO strategy SEO strategy

More than 4 million impressions in the story directory. Find out how we achieved this for BRAUN Hamburg through SEO here. … Continue reading

Why classic SEO alone is no longer enough

Search engine optimization remains the foundation of your visibility. But it’s no longer enough on its own, because AI search systems select their sources according to their own rules. These four developments show why.

    1. Rankings are no longer everything A good position on Google is of little use if ChatGPT and others cite a different source. Visibility across all search systems is what counts.
    2. A different source selection logic AI search systems don’t evaluate your position, but whether your content is clearly structured, thematically unambiguous, and therefore citable.
    3. Your brand needs to be understood What gets recommended is what an AI search system has clearly captured as an entity. Without this brand understanding, your brand is left out of the answers.
    4. Zero-click is becoming the norm Answers are generated directly within the AI search system, often without any click to your website. If you don’t show up there, you simply don’t exist for many target audiences.

38%

of pages cited in Google also rank in the top 10 (2025: 76%)

40%

of the 10 largest websites worldwide block AI crawlers

+39%

AI referral traffic in Germany year-over-year (0.23% → 0.32%)

What factors influence your visibility in LLMs?

Entity analysis and brand understanding

Do AI search systems recognize your brand as a distinct entity? And with which attributes, topics, and semantic associations is it stored there?

Brand mentions and citations

How often and in what context is your brand mentioned and cited? We measure your citability across all relevant systems.

Content and source analysis

Which content and sources do LLMs draw on, and how well can they use your content in terms of substance, topic, and semantics?

GEO- und LLMO-Potentials

Where can Generative Engine Optimization and LLM Optimization be applied most effectively? We identify the optimization opportunities with the greatest leverage.

Competitive comparison and positioning

How do you perform in direct competitor comparison, and where are there untapped advantages for your positioning?

What exactly does the GEO Audit include?

The GEO Audit consists of four components, individually tailored to your company. First, we examine the status quo of your visibility: using up to 30 core prompts, we analyze where your brand currently stands in the relevant AI search systems – in direct comparison with your competitors.

Next comes the technical GEO check: we verify whether your website can be technically crawled, read, and processed correctly, from page speed to schema markup.

In the third step, we evaluate content quality: is your content prepared in a way that LLMs can understand and cite it?

Finally, we look at brand building and authority and assess whether your brand is considered a trustworthy source for LLMs.

AI Search is not all the same. Each platform cites different sources, follows its own recommendation logic, and therefore requires its own optimization. In the GEO Audit, we specifically examine the AI search systems where your target audiences actually search.

How we combine data-driven analysis with human expertise


Tools deliver metrics, but value only emerges through interpretation. That’s why no audit at our company runs fully automated. Our team of experts evaluates every result in the context of your brand and translates it into clear priorities.

Analysis with a crystal-clear focus

We evaluate your visibility across all relevant AI search systems. Efficient and targeted at the questions that truly matter for your business.

Assessment instead of raw data

Every result passes through the hands of our specialists. They put the metrics into the context of your business model, rather than leaving the evaluation to a tool.

Prioritization of all measures based on

business impact, relevance, chances of success, and implementation effort.

What concrete results will you receive after the GEO Audit?

After the GEO Audit, you won’t just know where your brand stands today. We’ll hand you a catalog of measures you can start implementing right away. No PDF that disappears into a drawer.

Prioritized action plan

We sort all areas of action by effort and impact, so you can see at a glance where it’s best to start.

Individual recommendations

Instead of generic tips, you get recommendations tailored to your brand, your target audiences, and your resources.

Roadmap with clear priorities

Together, we determine what gets implemented first and what follows later. This way, you always keep an overview.

Joint results presentation

Whether digital or on-site: we go through every measure with you in person and answer your questions directly.

FAQ: GEO Audit Agency

What is a GEO Audit?

A GEO Audit is a data-driven analysis of your visibility in generative search systems such as ChatGPT, Google AI Overviews, Gemini, or Perplexity. It examines whether your brand is recognized, mentioned, and recommended there, how citable your content is, and where optimization potential lies. In the end, you won’t get a pile of numbers from us, but a prioritized action plan.

What is examined in a GEO Audit?

We analyze four interlocking components:

  • Status quo of your visibility: up to 30 core prompts, including competitor comparison and source check.
  • Technical prerequisites: from crawlability to robots.txt and schema markup, through to entity signals.
  • Content quality: how clearly, systematically, and citably your content is prepared for LLMs.
  • Authority and trust: whether your brand is regarded as a citation-worthy source. In addition, we examine entities, brand mentions and citations, as well as concrete GEO and LLMO potential.
  • Who benefits from a GEO Audit?

    For companies whose target audiences already research via LLMs, and for brands looking to secure their positioning in a competitive environment. In B2B, a GEO Audit is especially worthwhile wherever purchasing decisions begin with in-depth research. In B2C, it pays off wherever recommendations and comparisons make the difference. Which AI search systems matter for your business model is something we clarify in an initial consultation.

    How does the GEO Audit differ from the GEO Quick Check?

    The GEO Quick Check is the fast entry point, giving you an initial assessment of your visibility. The GEO Audit goes significantly deeper: more prompts, a complete competitor comparison, technical and content analysis, and a catalog of measures prioritized by business impact, relevance, chances of success, and effort — including a joint results presentation.

    How does the GEO Audit process work?

    We start with an initial consultation about your goals, target audiences, and relevant AI search systems. We then collect the metrics across all defined prompts, check the technical prerequisites and content, and evaluate the results using our expertise rather than a purely automated approach. Finally, we present you with the prioritized action plan and roadmap, digitally or on-site.

    Does the GEO Audit include concrete recommendations for action?

    Yes. You’ll receive individual recommendations for action instead of general tips, sorted by effort and impact. Quick wins and strategic measures are clearly separated, so you can start immediately while still keeping the long-term strategy in view.

    Still have questions? Write to us and tell us what’s on your mind! In our first conversation, we’ll work out together where you stand and what will move you forward.

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    At eology we have high standards for the quality of our work! We always try to achieve the best for you, and we are fully committed to this every day. To make these quality standards visible to everyone, we are happy to have our work audited by independent institutions.

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    We are happy because our customers are happy. Because our ultimate goal is to be a long-term partner in order to achieve the best results together.
    Christine Detzkeit
    Christine Detzkeit Management Ambiente Direct GmbH

    eology is not only a valuable sparring partner for us when it comes to SEO, but also delivers creative and profound content concepts that bring us significantly forward.

    Isabelle Kronier
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    For years, eology has supported us in all SEO areas. The coordination and implementation of the measures always works flawlessly and today we are more visible on the net than ever before!

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    Since 2023, we have consistently benefited positively from our collaboration with eology in SEO, SEA and outreach. With the right view for our company and our target group, we are developing our SEO goals sustainably with healthy growth.

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    SEA, SEO, content, outreach – with eology, we not only have a reliable all-rounder at our side, but also a sparring partner with pace and depth.

    GEO Audit
    Strategy
    Expert

    We combine data-driven analysis with human expertise. Tools provide the metrics, but it’s our specialists who create the real value by interpreting them in the context of your brand. No audit runs fully automated with us. First, we evaluate your visibility across all relevant AI search systems, efficiently and targeted at the questions that truly matter for your business. Our team then puts every result into the context of your business model, rather than leaving the evaluation to a tool. Finally, we prioritize all measures according to: business impact, relevance, chances of success, and implementation effort for each measure.
    Lena Kapp
    Lena Kapp Head of SEO

    A true SEO expert, Lena leads the team. Her eye for detail and trends stays sharp even in a constantly evolving search engine landscape, keeping you and her colleagues supplied with fresh ideas.

    Your questions –
    our answers

    You ask – we answer! On our FAQ page we have collected and answered the most frequently asked questions from people interested in eology. Would you like to know how we work, what defines us? Here are the answers.