Social media presence
Establish a social media presence and reach a young target group
We took over the holistic management of the Raiffeisenbank’s social media activities. Our service included both strategic consulting and operational implementation.
The collaboration between Raiffeisenbank Mainschleife-Steigerwald eG and eology shows how a well-thought-out social media strategy and creative implementation can achieve sustainable success. Starting from scratch, a vibrant online presence has been created that not only positions the bank as a modern and approachable brand, but also delivers measurable results. Particularly on TikTok and Instagram, impressive reach and interaction rates have been achieved that optimally exploit the potential of the platforms.
Our success
ROCK ON.
More than 1.9 million views on Instagram & TikTok
After one year, we have already reached a total of over 1.9 million views on both platforms. On TikTok, there are over 1.5 million views.
Over 60,000 interactions on Instagram & TikTok
People like, share and comment on our content on both platforms every day. This high volume of interaction results in above-average engagement rates. This shows that our content resonates with our target audience and beyond.
More than 3,300 hours of playback time
Our content has been viewed for over 3,300 hours on both platforms so far. That’s the equivalent of 137 days.
These results could also be your success story. Let’s talk about your project.
Contact directlyOur
measures
First, an extensive social media content strategy was developed to analyze the needs and interests of the target group. This strategy serves as a basis for identifying relevant platforms, content formats, and topics.
To reach Gen Z, we rely on trend-based and entertaining formats at TikTok. The goal is to position Raiffeisenbank as a modern and approachable brand:
- Financial knowledge combined with current TikTok trends
- Employer branding through positive insights into the working environment
- Humorous and appealing videos that rejuvenate the brand image
After the strategy presentation, the implementation began. We act as a full-service social media content agency and take on both strategic and operational tasks.
Employees of the Raiffeisenbank from various branches have come together to form a permanent social media team. Two content production days were held with this team to produce enough content for the social media profiles to go live at the end of November 2023. Since then, such production days have been held at regular intervals. Since then, enough content has been produced together to publish content on Instagram and TikTok at least three times a week. While the initial focus was on the most-visited playout, we have been strategically incorporating active community management since the second quarter.
The content was designed to appeal to both existing customers and new target groups, while the employer branding highlights the bank’s attractiveness as an employer. The positive response – not only from the community, but also from other banks – confirms the success of this strategy. This comprehensive digital transformation has not only given Raiffeisenbank a strong online presence, but also a secure foundation for the future. This shows that even regional brands can build a strong, engaged community and achieve long-term goals with the right strategy and creative content.
Start your next step toward success with us!
Contact directlyThat’s what our client says
In our collaboration with eology, we have found exactly the right partner to showcase our regional ties and physical presence on social media. We benefit from a professional team that not only develops many creative solutions and suggestions, but also always keeps the interests of Raiffeisenbank in mind.
Contact directlySee our work for yourself! We look forward to your project.
About Raiffeisenbank
Raiffeisenbank Mainschleife-Steigerwald eG is a regionally rooted cooperative bank that specializes in providing financial services to private and corporate customers.
With a head office and 15 branches, it has a strong presence in the Main-Franconia region.
