eology completes management buyout

eology GmbH, a leading online marketing agency for SEO/GEO, SEA, content creation, digital PR, and social media, has completed the full acquisition of all company shares by founders Daniel Unger and Axel Scheuering.

After acquiring 55% of the company shares just under a year ago, the remaining 5% has now also been transferred to the founders by Prof. Dr. Mario Fischer, their former university professor and mentor – meaning that eology is now wholly owned by its founders. eology is thus 100% owned by the entrepreneurs who have built up the agency’s operations over more than 15 years and made it an established player in the German-speaking market.

The positive business development of recent years has continued in 2025. After three completed quarters, revenue is at a record level – with a traditionally strong fourth quarter still ahead.

“The past few months have shown that the buyout has strengthened eology in the long term and that, with the complete takeover of the company shares, we are ideally positioned to continue our development,” says Daniel Unger.

“The new shareholder structure gives us the freedom to make decisions quickly and directly – without detours, but with all our experience from 15 years in online marketing. This not only makes us more agile, but also gives us the confidence to successfully shape the future of eology together with our team,” adds co-founder Axel Scheuering.

The 100 percent founder participation underscores eology’s ambition to consistently expand its position as one of the leading search marketing agencies in the German-speaking region. At the same time, the agency is venturing into the next step: eology has already successfully gained a foothold in the emerging market environment surrounding generative engine optimization (GEO) and LLM optimization. Initial customers are benefiting from increased visibility in applications such as ChatGPT and comparable AI-based platforms. This area is to be consistently expanded to become the new growth engine within the agency.

eology is now wholly owned by its founders and combines many years of top-level expertise in the established SEO and SEA market with an innovative service portfolio for the emerging LLM market. This puts the agency in an excellent position not only to maintain its leading position, but also to enter a new phase of growth.

About eology

eology is an online marketing agency specializing in search engine marketing. With expertise in search and generative engine optimization, brand and performance marketing, content creation, digital PR, social media marketing, and tracking and analytics, the team of experts helps clients increase the visibility of their websites or online shops on the internet.

Founded in 2010, the team has now grown to over 90 experts. eology has received numerous certifications and awards for its work. The agency holds the BVDW SEO Quality Certificate and the BVDW SEA Quality Certificate. It is also a Kununu Top Company and ranks among the TOP 500 Focus Growth Champions 2026. eology is particularly proud of its seventh consecutive victory at the German Agency Award, which confirms its excellent performance in the digital marketing world.