Google Ads automatically pulls promotions and coupons from websites

Google Ads automatically pulls promotions and coupons from websites

13.10.202603 min
eology   eo:news   Google Ads automatically pulls promotions and coupons from websites

Google Ads now pulls your promotions straight from your website: Since October 12, 2026, according to an email to advertisers, Google automatically detects coupons, discounts and deals on your landing pages and shows them as promotion assets in Search and Performance Max campaigns. The feature is called “Automated promotions” and is turned on by default.
We sum up how the feature works, which campaigns are affected and how to check or turn it off.

Key facts at a glance

Google justifies the move with less manual effort: Users should see valid offers without you having to set anything up. According to Google, you’re opted in automatically but keep full control.

How automated promotions work

Google scans your landing pages for active promotions and turns them into promotion assets. The official help document gives an example: If your landing page advertises “20% off on black sweaters,” Google extracts this information. The discount then appears directly in the search results when users search for your products.


According to Google, the promotions can be shown on Google Search as well as across Google’s broader ad inventory. The goal is to drive both online purchases and in-store visits.

Each automated promotion is only eligible to serve for less than 24 hours. After that, Google can re-enable it as long as the system can verify that the promotion is still visible on your website.
According to Google, this is expected to change once the system can also extract a promotion’s start and end dates.

Which campaigns are affected


Automated promotions only apply if all three requirements from the Google help document are met:

  1. You have an active Search or Performance Max campaign with location assets, including Local campaigns.
  2. No manually created promotions are running in the campaign.
  3. The campaign complies with Google Ads advertising policies.

This means the feature mainly targets businesses with a physical location. Online-only stores without location assets are currently not affected.

Manual promotions take priority. As soon as you add a promotion asset yourself, Google skips the campaign.

How to check and turn off the feature


The setting always applies to the entire Google Ads account; there’s no campaign-level control. If you manage multiple accounts, you’ll have to turn the feature off account by account. Google doesn’t mention a central setting for manager accounts.

Turning off automated promotions

  1. In the Campaigns menu, go to Assets.
  2. In the filter bar, click the “More” (three-dot) icon and select “Account level automated assets.”
  3. On this page, click the three-dot icon again and open Advanced settings.
  4. Set “Automated promotions” to “Off” and provide a reason if prompted.

Finding automated promotions in your account

  1. In the Campaigns menu, go to Assets.
  2. In the filter bar, select the asset type “Promotion.”
  3. In the “Added by” column, automated promotions are labeled “Google AI.” Hover over the label to see where Google sourced the promotion from.

What you should do now


You have three options for handling the feature:

Conclusion: First, check whether your campaigns use location assets at all. If they do, make a deliberate decision about whether Google should be allowed to pull your discounts, and coordinate with the team that manages your website.

Author

AlinaRunge
AlinaRunge Student employee Marketing

Alina Runge is studying Media Design at IU. She supports the marketing team with content creation and marketing the agency across social media channels, as well as with the planning and execution of events. Alongside this, Alina also works independently as a photographer.

+49 9381 5829041

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