eology at Campixx 2026: When SEO becomes brand strategy

On June 18 and 19, 2026, it was time for us to head to Berlin for Campixx 2026. Two days packed with sessions, well-known speakers, and a real festival vibe.

One highlight was the talk by Stefan Godulla on how large companies come to understand SEO as a brand discipline. His point: marketing, PR, and communications can’t think in silos, they need to work on the brand together, with clear responsibilities and shared KPIs. That’s exactly the approach we already take at eology today.

“The input from SEO heavyweights like Lily Ray, Hanns Kronenberg, and Mario Fischer also delivered valuable insights, with a clear focus on SEO in the age of LLMs: what really works, and what’s better left alone? The many real-world use cases and studies across every customer segment confirmed it for us: we’re already doing a lot of things exactly right,” says Linda Hartung, Outreach & Social Media Expert at eology.

Especially exciting were the insights into process automation with AI. Here’s what we’re taking away:

✅ Setting up analyses more efficiently with Claude

✅ Understanding user behavior more deeply with Microsoft Clarity

✅ Connecting tools directly via MCPs

The organization? Top-notch. Plenty of breaks, lots of room to connect, and in the evening a real festival atmosphere with a DJ, sunset, beach volleyball, and good food. 🌅 That’s how learning becomes fun.

Our takeaway: Campixx 2026 was inspiration and confirmation in one for us. We’re returning with fresh best practices and the good feeling of being right on the pulse of the industry across many topics.