 | Targeted content placement in AI search More mentions. More impressions. Best position. How targeted content placement sustainably increased BENKERT BÄNKE’s visibility in generative AI systems. … Continue reading |
Stories that
tell of success
Our success depends on your success.
Our use case studies speak for themselves, take a look.
Our use case studies speak for themselves, take a look.
 | Improving discoverability in the LLMs Increasing Visibility in LLMs: The strategic integration of Connox into AI-relevant content led to a significant increase in brand visibility within generative search systems. Learn more about the measures taken and the results achieved here. … Continue reading |
 | SEO strategy More than 4 million impressions in the story directory. Find out how we achieved this for BRAUN Hamburg through SEO here. … Continue reading |
What is Local GEO?
AI systems answer local questions directly – no list of links, no click. Local GEO determines whether your business is part of that answer.
Local GEO (Generative Engine Optimization) is the targeted optimization of your locations, data, and content for generative AI search systems. It’s the only way ChatGPT, Gemini, Perplexity & Google AI Overviews can mention, cite, and actively recommend your business for local searches. The foundation is consistent location data, trustworthy sources, and content that language models can understand and use.
Local SEO. Local GEO.
Same search intent, two completely different results: on the left, the classic Google ranking; on the right, the generated AI answer. This is how your customers see the same question today:
Local SEO
What it looks like on Google
Ranking logic: positions, Local Pack, clicks to your website.
Goal: Position 1 & the click
- Key question: “Where do I rank?”
- Result: List of links, Local Pack, Maps
- Success factor: Rankings, clicks, traffic
- Data source: Google index, Google Business Profile (formerly Google My Business)
- Measurement: Position, CTR, visibility index
Local GEO
What it looks like in AI
Answer logic: one generated recommendation, few cited sources.
Goal: Be part of the answer & get cited
- Key question: “Am I part of the AI answer?”
- Result: One generated recommendation with sources
- Success factor: Mentions, citations, recommendations
- Data source: LLM training + live sources (including Bing!)
- Measurement: Mention Rate, Share of Voice, Sentiment
How we get you into AI results.
Each module strengthens your local AI visibility – together, they make up your Local GEO setup. You start where the biggest lever is.
01
Fully maintain & optimize
your Google Business Profile
Categories, services, photos, posts, Q&A, and attributes – your Google Business Profile (formerly Google My Business) as the strongest structured signal for Google AI Overviews and Gemini.
02
Consistent business &
review directories
Listings in the directories and portals that LLMs use as sources – including Bing Places (ChatGPT!) and Apple Business Connect.
03
Uniform location data (NAP/NAPD)
across all sources
Name, address, phone number, opening hours – identical everywhere. For language models, consistency is the most important trust signal for each location.
04
Review & reputation management
More and better reviews, professional responses, active sentiment management – because AI cites what others say about you.
05
Local landing pages for each location incl. LocalBusiness schema
Citable location pages with who/what/where questions, TL;DR, tables, and structured data (LocalBusiness, FAQ, Review) – content that LLMs pick up.
06
Regional prompt coverage & gap analysis
We systematically test the relevant local prompts for each region, identify gaps compared to the competition, and close them in a targeted way.
Our Local GEO services.
Your quick overview
Local GEO QuickCheck:
We check whether and how often your business is mentioned and recommended for relevant local prompts.
The check covers:
- AI visibility: Is your business mentioned in ChatGPT, Google AI Overviews, Perplexity & Copilot?
- Local prompts: How do you perform for relevant searches with a location and service reference?
- Competitor comparison: How visible are you compared to relevant providers in your region?
- Visibility gaps: Where is your business not yet considered, or considered too rarely?
You get: A compact snapshot of your local AI visibility and an initial assessment of the biggest optimization potential.
Our strategy for you
Local GEO Audit & Roadmap:
In the audit, we analyze your AI visibility, data foundation, and citing sources and use them to develop a prioritized roadmap for your local AI optimization.
The audit covers:
- Prompt set: Individual local prompts tailored to your location, industry, and services
- AI visibility: Analysis of Mention Rate & Share of Voice compared to competitors
- Source analysis: Which websites and sources do AI systems cite about your business?
- Action roadmap: Concrete optimizations by effort, expected impact, and priority
You get: An individual local AI roadmap that shows you where you currently stand, which gaps exist, and which measures have the biggest impact on your visibility.
After that, we support you with:
- Optimizing local business data: consistent profiles and NAP data across all platforms
- Strengthening authority & reputation: reviews, industry portals, local PR
- Optimizing local content for AI: citable location pages
- Measuring & monitoring AI visibility: development by city and location
- Scaling Local GEO across locations: centrally managed, locally optimized
Visibility you can measure
Local GEO isn’t guesswork. We measure and monitor your AI visibility in all relevant areas:
- KPIs: Mentions, Share of Voice, and Sentiment – by region and by engine.
- Tracking: continuously across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Reporting: transparent dashboards and the next steps derived from them – no report without a recommendation.
Because visibility is our craft.
SEO + GEO from a single source
No separate silos like at other agencies: we combine Local SEO and Generative Engine Optimization in one strategy, one team, and one report.
Experience with multi-location & complex setups
Whether 5 or 500 locations: we manage branch and franchise structures centrally and roll them out location by location – reliable and scalable.
Our own tools & frameworks for AI visibility
Prompt tracking, visibility monitoring, and reporting frameworks are all in-house at our agency – you benefit without needing your own tool stack.
FAQ Local GEO: the most important questions and answers
Why is Local GEO important for my business?
More and more local searches are answered directly by AI systems like ChatGPT or Google AI Overviews, often without a website visit. The AI names only a few providers. If you’re not among them, these users won’t find you, even with good classic rankings. Local GEO makes sure your business is part of these answers.
Which factors influence whether AI systems recommend my business?
AI systems recommend local businesses based on consistent data and strong authority signals. The most important factors: uniform business data (name, address, opening hours), a well-maintained Google Business Profile, meaningful reviews, structured data (schema markup), and content that answers specific user questions. Mentions in trustworthy sources such as directories and trade media also count.
What role does the Google Business Profile play in Local GEO?
The Google Business Profile is one of the most important data sources for local AI recommendations. Google AI Overviews, AI Mode, and Gemini access the profile data directly. What matters are complete information, precise categories, detailed service descriptions, and up-to-date content. Contradictory or outdated data costs you visibility in AI answers.
What role does the Google Business Profile play in Local GEO?
Your individually defined promptset is queried daily via Peec AI. You get an individual dashboard with direct access via Peec and/or MCP. Reporting is provided via Data Studio (Looker) or MCP, and we agree on frequency and format with you individually. Based on the insights, we derive suitable follow-up services such as content optimization, technical LLM optimization, and brand building.
How important are reviews for visibility in AI answers?
Reviews are among the strongest signals for local AI recommendations. AI systems analyze the content of reviews: they recognize which services are praised and how a business compares to its competitors. This shapes the AI’s recommendation logic. Active review management therefore pays off directly in Local GEO visibility.
Which AI systems does Local GEO optimize for?
Local GEO optimizes visibility in Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini, and many more. These systems use different sources: your own website, the Google Business Profile, business directories, review platforms, and trade media. An effective strategy therefore covers all source types.
How do I measure my local visibility in AI systems?
Visibility in AI systems is measured through continuous monitoring with a prompt set. Typical user questions are regularly put to the relevant AI systems and evaluated: Is the business mentioned or linked, in what context, and how do competitors perform? This makes progress and gaps in Local GEO measurable.
Does Local GEO replace my existing Local SEO?
No, Local GEO builds on Local SEO. Relevance, distance, and prominence, clean business data, and locally optimized content remain the foundation. Local GEO prepares the same signals so that AI systems understand them and use them in their answers. The combination of both is most effective.
Still have questions? Tell us what’s on your mind! In an initial consultation, we’ll work out together where you stand and what will move you forward.
Contact directly
Our awards
in the spotlight
At eology we have high standards for the quality of our work! We always try to achieve the best for you, and we are fully committed to this every day. To make these quality standards visible to everyone, we are happy to have our work audited by independent institutions.
Happy
Faces
We are happy because our customers are happy. Because our ultimate goal is to be a long-term partner in order to achieve the best results together.
Christine Detzkeit Management Ambiente Direct GmbH
eology is not only a valuable sparring partner for us when it comes to SEO, but also delivers creative and profound content concepts that bring us significantly forward.
Isabelle Kronier Online Marketing Soehnle – Leifheit AG
We are happy to have found in eology a strong strategic partner for the increasingly complex digital requirements for website performance. Their detailed explanations of the implemented SEO measures are very helpful for us.
Michael Bayerlein Head of E-Commerce mister*lady GmbH
For years, eology has supported us in all SEO areas. The coordination and implementation of the measures always works flawlessly and today we are more visible on the net than ever before!
Sophia Krapf Management Assistant / Marketing BENKERT BÄNKE
Since 2023, we have consistently benefited positively from our collaboration with eology in SEO, SEA and outreach. With the right view for our company and our target group, we are developing our SEO goals sustainably with healthy growth.
Annika Knapp Online Marketing Managerin Rajapack GmbH
SEA, SEO, content, outreach – with eology, we not only have a reliable all-rounder at our side, but also a sparring partner with pace and depth.
Local GEO
Strategy
Expert
Local visibility isn’t created in a single place. It’s made up of many signals: business profiles, reviews, directories, location pages, and what others write about you. That’s exactly why we see Local SEO and Generative Engine Optimization as one strategy. We look at how AI systems currently classify your locations, where information is inconsistent, and which sources make your competitors stronger. The result is a plan that fits your industry and your location structure – whether a single business or a branch network. That way, you’re not just found, but named by AI as the local recommendation.
Lena Kapp Head of SEO
A true SEO expert, Lena leads the team. Her eye for detail and trends stays sharp even in a constantly evolving search engine landscape, keeping you and her colleagues supplied with fresh ideas.
