Customers through Customer Match
Our hypothesis: Customer Match increases new customers and conversion value
The results of our case study demonstrate the potential of Customer Match for targeted new customer acquisition. By optimizing our focus on new customers, we were able to measurably increase the number of new customers while also boosting their conversion value. Using hashed customer lists as a signal allows for precise differentiation between new and existing customers.
Our success
ROCK ON.
+40% New customers
The higher bid for new customers ensured that campaigns were shown more frequently to users who were not yet existing customers, resulting in a measurable increase in first-time purchases.
+24% Conversion value
By focusing on new customers, not only did the number of new customers increase, but their average conversion value also rose significantly. This is a sign of greater purchase intent.
+27% CPA
The CPA rose steadily by 27%. This was an expected result of the increased budget for new customers, which is clearly justified by the significantly higher revenue from new customers.
These results could also be your success story. Let’s talk about your project.
Contact directlyOur
measures
Upload the hashed customer list to Google Ads as the basis for targeting new customers. By matching it with existing Google accounts, the system identifies which users are already customers and uses this data as a signal to specifically target similar users as potential new customers
Setup of four test campaigns (2 Search, 2 Performance Max) with the “New Customers” targeting option enabled. A dedicated, higher bid for new customers was set for each campaign. Two campaigns ran as control groups without a new customer bid to enable a valid comparison under real-world market conditions.
Systematic comparison of campaigns with and without a focus on new customers, using key new customer KPIs: number of new customers, new customer conversion value, and cost per acquisition (CPA). The analysis was data-driven and based on Google Ads new customer measurement to draw valid conclusions about the effectiveness of the Customer Match strategy.
Start your next step toward success with us!
Contact directlyThat’s what our client says
Thanks to eology’s Customer Match strategy, we were able to target new customers effectively and accurately track their progress. The results have exceeded our expectations—both in terms of the number of new customers and their conversion value. We plan to continue expanding this strategy.
Contact directlySee our work for yourself! We look forward to your project.
About RAJAPACK
RAJAPACK is the German subsidiary of the RAJA Group-Europe’s leading B2B supplier of packaging materials, office supplies, and business equipment.
With over 250,000 products, 2 million customers in 19 countries, and annual revenue of €1.7 billion, the RAJA Group is one of the largest e-commerce players in the European B2B sector.
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In this video, Lina Backof and Franziska Eberle from RAJAPACK share the results of their Customer Match strategy. Targeted new customer outreach and precise performance measurement—that is exactly what exceeded Rajapack’s expectations. Feedback like this confirms that our work makes a real difference. Watch the video and see the results of our work for yourself.
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