AI-powered image generation
Our hypothesis: AI-generated product images increase clicks and purchase intent
The results of our case study demonstrate the potential of AI-powered image generation for performance marketing. By presenting products in a realistic way, we were able to significantly increase the visual relevance of the ads and thus achieve measurably better results on Google Shopping. At the same time, the use of AI allows us to produce visual content much more quickly, efficiently, and cost-effectively than with traditional photo shoots.
Success at a Glance
The AI-generated product images have significantly boosted the performance of our Google Shopping campaigns. The CTR improved by 34%, while the CPC was reduced by 30%.
The results show that a realistic representation of fit and appearance increases the relevance of the ads. Due to this clear performance boost, we will expand the use of AI-generated product images to our entire product range in the future.
Our success
ROCK ON.
4x more traffic
The improved visual design increased user interest and resulted in a significantly higher influx of qualified visitors to the website.
+34% Increase in CTR
The more realistic product images increased the visual relevance of the ads and led to significantly more clicks compared to traditional product images.
-30% Reduction in CPC
Thanks to the increased ad relevance, clicks were purchased more efficiently and the average cost per click was significantly reduced.
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Contact directlyOur
measures
Generation of AI-based product images using existing product cutouts with the help of specialized AI tools. The goal was to present the products realistically on a model, thereby better visualizing fit, proportions, and style. This approach made it possible to quickly create scalable, consistent, and performance-oriented visual content without the need for elaborate photo shoots.
Conducting a structured A/B test within Google Ads over a four-week period. The test compared two distinct variants: AI-generated product images (Variant A) versus traditional product images with a white background (Variant B). The goal of the setup was to accurately measure the direct impact of imagery on performance in Google Shopping under real-world market conditions.
A systematic comparison of the two variants based on key campaign KPIs such as clicks, click-through rate (CTR), and cost-per-click (CPC). The analysis was data-driven to draw valid conclusions about the effectiveness of the creatives used and to inform decisions regarding the future scaling of the image strategy.
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Contact directlyThat’s what our client says
The AI-generated model images helped customers better understand what our suits actually look like when worn. This made our shopping ads more relevant and appealing, leading to higher click-through rates and more efficient traffic.
Contact directlySee our work for yourself! We look forward to your project.
About Création Gross
Création Gross GmbH & Co KG is a long-established company with over a century of history and a leading player in the international menswear sector. It all began with the classic suit, which has evolved over the generations into a versatile and modern collection.
Today, Création Gross stands for innovation, sustainable growth, and an international focus. The company’s mission is to blend traditional craftsmanship with contemporary trends, combining the highest quality with internationally inspired design.
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