Official TikTok Media Buying Certification: New standards for our agency

Our agency has been officially awarded the TikTok Media Buying Certification. This means we are now certified experts in professional campaign management on TikTok.

The exam is aimed at experienced media buyers with at least one year of practical experience using TikTok Ads Manager or comparable training. The certification confirms our comprehensive expertise in all relevant areas—platform overview, creative strategies, data integration, and campaign planning, optimization, and performance measurement. It is valid for two years and is visible proof of quality and professionalism in working with TikTok Ads.

TikTok Ads: Data & Trends 2025

TikTok is one of the most dynamic platforms in digital marketing today. With over 1.6 billion monthly active users worldwide and an average usage time of around 58 minutes per day, the network offers enormous reach and advertising opportunities. Advertising revenues also speak for themselves: in 2025, TikTok’s global ad revenues will rise to around $33.1 billion, an increase of over 40% compared to the previous year. With a potential reach of 1.59 billion people and engagement rates between 5-16%, TikTok is well above the industry average.

What this means for our customers

With official TikTok certification, we are ideally equipped to implement campaigns even more efficiently and successfully. Our customers benefit from:

• Proven expertise in planning and managing ads,
• creative strategies with demonstrably high engagement rates,
• efficient budget utilization and data-driven optimization,
• as well as a clear seal of quality that inspires confidence.

TikTok Ads has long been more than just a trend—it is a key driver of brand growth. With our new certification and the growing market potential, we offer our customers maximum impact through in-depth expertise and data-driven performance.

What other awards has eology received? Find out here!