We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue readingPaid Advertising Trends
| 14 min |
| 22.01.2025 | 02 min |
The social media world is upside down! While TikTok was briefly shut down in the US, Instagram is focusing on innovation and is introducing several new features and changes that could challenge – and inspire – users and content creators alike.
Instagram has introduced a number of updates that affect both the look of the platform and the ways users can interact with it:
The classic 1:1 format for profile pictures and posts is a thing of the past. Instagram is now using a 3:4 format for previews in profiles. This means that

Instagram still offers the option of pinning up to three posts to the top of your feed. This is a great way to highlight important events or posts on your profile.
Instagram is currently testing a dislike function for comments that allows users to flag inappropriate or disturbing comments with a “downvote”. Unlike a “like”, the dislike rating remains invisible to the public and serves to better moderate comments. Similar to platforms like Reddit, this feature is designed to help ensure that relevant content appears higher up. The feature is designed to help quickly identify problematic content and make the platform safer. However, there are concerns that the feature could be misused to devalue legitimate opinions or amplify negative comments. Instagram is monitoring user reactions and will continue to develop the feature based on feedback.
Meta is taking on CapCut head-on with its new app “Edits”. The app is said to include powerful AI features that could revolutionize video editing. While CapCut is valued above all for its user-friendly interface and AI functions, “Edits” could set a new benchmark by integrating Meta.ai. Social media professionals will be eager to see how strongly this app will impact the market.
In the US, TikTok continues to cause political tension. After the platform was temporarily shut down due to security concerns, particularly with regard to the collection of user data, it is now accessible again. The US government had expressed concerns that TikTok, under Chinese control, could endanger national security.
However, shortly after the nationwide block, the platform is available again. TikTok emphasizes that it is doing everything it can to address concerns and is actively working on solutions to improve privacy. Nevertheless, the debate about the regulation of social media platforms in the country remains a hot topic.
Jule Langheim studied Media Management at the Technical University of Würzburg. At eology, she is part of the marketing team, working both in front of and behind the camera, where she is responsible for content planning and creation. She is also in charge of promoting the agency across social media channels and running eology's webinars.
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue readingPaid Advertising Trends
| 14 min |
YouTube is turning 20 and looking back on an impressive journey: from its first unassuming zoo video to the world's largest video platform. But what makes YouTube what it is today, and what innovations will shape its future? A look back at 20 years of the moving image revolution, the creator economy, and new trends. ... Continue reading20 years of YouTube: How a zoo video changed moving images
| 02 min |
In his article on Search Engine Land, Jed White provided important insights into how to use AI search. While conventional SEO strategies continue to be important, new optimization methods that are specifically geared to AI-supported search systems are gaining relevance. ... Continue readingOptimization of content for AI-supported search and digital assistants
| 03 min |
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