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| 17.10.2024 | 01 min |
Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is now in direct competition with search engine giants such as Google, Bing and others. What was previously only available in the paid Pro version is now also available to users of the free version.
With SearchGPT, ChatGPT can access the internet in real time and thus provide up-to-date and reliable information. Until now, the chatbots’ knowledge was limited to the year 2021 and was not very reliable for current information and research. The clear weakness that chatbots had compared to search engines should now be resolved.

This extension is possible through a direct integration of web searches. OpenAI is further expanding the sources to which SearchGPT refers by working with other publishers. As with conventional search engines, users can enter their concerns and questions in the field of SearchGPT and receive a detailed answer from reliable sources.
The new feature allows for immediate research of trends, keywords and current developments. This is particularly advantageous in dynamic subject areas such as SEO, marketing and content creation, as content can be optimised on a daily basis.
SearchGPT itself advertises the new feature with the promise of better understanding search queries and better adapting results to user needs. With the help of data such as search history, location and other background data, the chatbot knows how to provide optimised and personalised answers. At the same time, SearchGPT is able to summarise long and complex articles and provide the reader with the most important content at a glance. The aim is to offer users the best user experience and to make working with search engines as easy as possible.
Jule Langheim studied Media Management at the Technical University of Würzburg. At eology, she is part of the marketing team, working both in front of and behind the camera, where she is responsible for content planning and creation. She is also in charge of promoting the agency across social media channels and running eology's webinars.
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