New study provides detailed insights into ChatGPT usage

OpenAI has published its first comprehensive study on the use of ChatGPT. The study analyzed 1.5 million anonymized chats and behavioral data from around 700 million active users per week. The aim was to gain a better understanding of who uses ChatGPT, what tasks are most common, and how usage is evolving. The results show that the AI platform has developed from an initial trend tool into a widely accepted everyday helper.

Who uses ChatGPT?

According to the evaluation, the user base has become significantly more diverse. While men were primarily active in the early days, today 52% of users are female or have names classified as female. Young people are particularly well represented: almost half are between 18 and 25 years old. Older users, on the other hand, are more likely to use the tool in a professional context. There have also been geographical shifts: in countries with low or middle incomes, usage is growing significantly faster than in wealthy regions.

What is ChatGPT used for? Three main types of usage

The study distinguishes between three main patterns of usage:

• Asking (asking questions): With around 49% of all messages, the search for advice, knowledge, and information dominates.
• Doing (specific tasks): Around 40% of usage involves productive activities such as writing texts, planning projects, or programming. This is the most common application, especially in a professional environment.
• Expressing (expression & creativity): Around 11% of chats involve personal reflection, creative exchange, or emotional conversations.

Overall, 30% of usage is for work tasks, while the majority is for personal reasons.

Where is AI heading in everyday marketing?

In addition to quantitative data, the study also shows qualitative changes: negative experiences are decreasing, positive ratings are increasing. Users increasingly perceive ChatGPT as a useful tool for productivity, creativity, and personal support. Apart from that, ChatGPT continues to be viewed critically in terms of data protection and youth protection and is still being researched and adapted.

ChatGPT is establishing itself not only as a tool for content creation—such as texts, product descriptions, or SEO optimization—but also as a source of ideas for campaigns and an instrument for quick market research.

The study emphasizes that generative AI is no longer an experiment, but is being strategically integrated into marketing workflows. In particular, the combination of scalable content production, individualized customer engagement, and real-time data analysis makes ChatGPT a relevant competitive factor. This shows that marketers who use AI-powered tools intelligently gain clear efficiency and innovation advantages in digital competition.