| 17.07.2026 | 02 min |
Until now, Google Search Console only had one home: your own website. That’s changing. With the new Platform Properties, you can now track how your social media content performs in Google Search — without owning a domain.
Google has introduced a new property type that shows which search terms lead users to Instagram, TikTok, X, and YouTube content, and how audiences interact with those posts. You can use the same Performance report, Insights, and Achievements sections familiar from classic Search Console properties.
The practical part: you no longer need your own website — verification runs directly through the social or video account itself.
Google says the rollout is happening gradually over the coming weeks. If you’ve been wondering whether a campaign generates visibility on Google beyond the first 48 hours, this finally gives you solid data to check.
Google hasn’t announced whether more platforms will follow, but given how fast this space moves, it wouldn’t be a surprise.
Platform Properties are different from the Search Profiles introduced in June — public profile pages for creators and publishers. While Search Profiles present content to an audience, Platform Properties deliver pure analytics on how that content performs in Search.
Jule Langheim studied Media Management at the Technical University of Würzburg. At eology, she is part of the marketing team, working both in front of and behind the camera, where she is responsible for content planning and creation. She is also in charge of promoting the agency across social media channels and running eology's webinars.
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