Artificial intelligence (AI) is playing an increasingly important role in online search and is significantly influencing both search behavior and companies’ digital strategies. SearchGPT is one of the most significant technological innovations in this area and brings with it numerous opportunities, but also challenges. In this white paper, our experts show you what AI search is all about and what you need to consider in order to be visible in LLMs.
This white paper by Roman Gronbach and Olga Fedukov shows how SearchGPT and generative AI are changing search behavior and the SEO landscape. It highlights technological fundamentals, current trends, new ranking opportunities, challenges in traffic evaluation, and provides concrete recommendations for action to increase visibility in LLMs.
Particularly with regard to Google’s AI overviews, companies and publishers now have the opportunity to appear at the top of the so-called AIOs (AI Overviews), i.e., the AI-generated answer sections. This means that high-quality content and the establishment of trust and authority are becoming increasingly important.
Christian Stephan, Head of Search Engine Optimization c.stephan@eology.de +49 9381 5829003
Download the whitepaper here.
eology is an online marketing agency specializing in search engine marketing. With expertise in search and generative engine optimization, brand and performance marketing, content creation, digital PR, social media marketing, and tracking and analytics, the team of experts helps clients increase the visibility of their websites or online shops on the internet.
Founded in 2010, the team has now grown to over 90 experts. eology has received numerous certifications and awards for its work. The agency holds the BVDW SEO Quality Certificate and the BVDW SEA Quality Certificate. It is also a Kununu Top Company and ranks among the TOP 500 Focus Growth Champions 2026. eology is particularly proud of its seventh consecutive victory at the German Agency Award, which confirms its excellent performance in the digital marketing world.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
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